Hit enter to search or ESC to close
TheXchangeTheXchangeTheXchange
  • Home
  • Publisher Trends
  • Brand Insights
  • Mobile Innovation
  • Product Updates
  • Videos
  • Culture Corner

Brand Insights

Mobile InnovationBrand Insights

How to Target your High-Value Mobile Users at Scale

Earlier this year, OpenX released its opt-in video ad format into beta after a successful…
StaffDecember 6, 2018
Brand InsightsVideos

Insights from Dish

In this episode, OpenX co-founder Jason Fairchild sits with Dish Senior Marketing Manager Michelle Wimmer…
Jason FairchildNovember 28, 2018
Mobile InnovationBrand Insights

Gaining Brand Insights from the Political Advertising Trenches

With this year's midterm elections coming to a close, voter turnout is predicted to have…
Dallas Lawrence, Chief Communications and Brand OfficerNovember 6, 2018
Brand InsightsPublisher Trends

Committing To Quality and Accountability Through Shared Principles for Programmatic

Earlier today, many of the industry’s leading sell-side exchanges released a joint statement of principles…
Tim CadoganOctober 17, 2018
Brand InsightsPublisher Trends

3 Questions for Roy Firestone

We sat down with Senior Director of Product at OpenX Roy Firestone, to learn a…
StaffNovember 13, 2018
Brand InsightsCulture Corner

Redefining the Consumer Experience at the 2018 OpenX Demand Summit

It’s no secret that today’s ecosystem is trending toward mobile and video, and both marketers…
StaffNovember 7, 2018
Brand InsightsVideos

Insights from BuzzFeed

In the next installment of our "Exploring Digital Minds" video series we sat down with…
John GentryOctober 30, 2018
Brand InsightsPublisher Trends

Buyer Spotlight: Simpli.fi

We caught up with Rebekah Bain, Business Development Manager at Simpli.fi on her team’s programmatic…
Lisa CummingsOctober 9, 2018
Brand InsightsPublisher Trends

Rethinking Consumer Engagement at AWNY 2018

Another Advertising Week has come to a close and as industry leaders leave the ‘Big…
Stephanie HernandezOctober 9, 2018
Brand InsightsVideos

Insights from The Trade Desk at Advertising Week NY

In the next installment of our "Exploring Digital Minds" video series we're chatting with some…
Ian Davidson, Platform Demand at OpenXOctober 8, 2018
Brand InsightsVideos

Insights from Amino Payments at Advertising Week NY

In the next installment of our "Exploring Digital Minds" video series we're chatting with some…
Ian Davidson, Platform Demand at OpenXOctober 5, 2018
Brand InsightsVideos

Insights from Viacom at Advertising Week NY

In the next installment of our "Exploring Digital Minds" video series we're chatting with some…
Ian Davidson, Platform Demand at OpenXOctober 5, 2018
1 2 3 4 Next

Stay up to date with TheXchange.

Get the latest in Ad Tech, products, events, articles, and the industries top stories.

Thank you for signing up for the OpenX blog! You will receive a confirmation email shortly.

Copyright © 2018 OpenX. All rights reserved.

  • Home
  • Publisher Trends
  • Brand Insights
  • Mobile Innovation
  • Product Updates
  • Videos
  • Culture Corner