While the COVID-19 pandemic has caused unprecedented disruption in both the advertising industry and the…
StaffOctober 5, 2020
With the pandemic affecting the entirety of the commercial world, it is vital for businesses…
StaffSeptember 14, 2020
A few months ago, we set out to conduct a new research project with our…
Max NelsonAugust 31, 2020
2020 has been a difficult year that has required us to adapt and change the…
Max NelsonAugust 26, 2020
The COVID-19 pandemic has led to many changes in advertising overall. Some brands, like those…
StaffAugust 5, 2020
Putting the novel COVID-19 pandemic aside, 2020 has been an interesting year in programmatic advertising.…
StaffJuly 27, 2020
It’s been several months since the COVID-19 virus has pushed a large percentage of the…
StaffJuly 13, 2020
Programmatic has continued to capture the attention of media buyers over the last several years…
StaffJune 22, 2020
OpenX’s focus has always been to partner with open web publishers to deliver superior advertising…
StaffJune 15, 2020
These are challenging times for retailers and CPG brands. Whether the company has a brick-and-mortar…
Joey LeichmanMay 29, 2020
Programmatic advertising is entering its second decade and has become the dominant method for display…
Tiffany CollinsMay 27, 2020
With consumer attention being pulled in so many different directions, marketers are struggling to reach…
Joey LeichmanApril 16, 2020
The convergence of challenges brought on by changes to privacy regulation, online identity, and the…
StaffMarch 13, 2020
Holiday shopping is now on the minds of consumers as December quickly approaches. This means…
StaffNovember 7, 2019
As we reluctantly say goodbye to summer and roll into fall, the holidays are inching…
StaffSeptember 25, 2019
Earlier this year, OpenX released its opt-in video ad format into beta after a successful…
StaffDecember 6, 2018