Brand Insights Insights from the Buy-Side: Nicole Cosby at Fyllo While many industries underwent significant change over the course of 2020, cannabis in particular had…StaffFebruary 17, 2021
Brand Insights Insights from the Buy-Side: Alex Andreyev at Matterkind While the COVID-19 pandemic has caused unprecedented disruption in both the advertising industry and the…StaffOctober 5, 2020
Brand Insights Insights from the Buy-Side: Mike Parker at iCrossing As the digital media industry prepares for 2021, many of us are looking back over…StaffOctober 5, 2020
Brand Insights Insights from the Buy-Side: Yogesh Mehra at First Republic Bank With the pandemic affecting the entirety of the commercial world, it is vital for businesses…StaffSeptember 14, 2020
Brand Insights Should brands weigh in on social issues? Let’s go to the data A few months ago, we set out to conduct a new research project with our…Max NelsonAugust 31, 2020
Brand Insights Programmatic for Good – How OpenX is Teaming with Matterkind and the Ad Council 2020 has been a difficult year that has required us to adapt and change the…Max NelsonAugust 26, 2020
Brand Insights Insights from the Buy-Side: Steve Katelman at OMG The COVID-19 pandemic has led to many changes in advertising overall. Some brands, like those…StaffAugust 5, 2020
Brand Insights Insights from the Buy-Side: John Marshall at HP Putting the novel COVID-19 pandemic aside, 2020 has been an interesting year in programmatic advertising.…StaffJuly 27, 2020
Brand Insights Insights from the Buy-Side: Sean Reardon at MiQ It’s been several months since the COVID-19 virus has pushed a large percentage of the…StaffJuly 13, 2020
Brand InsightsPublisher Trends The State of US Programmatic Ad Spend 2020 Programmatic has continued to capture the attention of media buyers over the last several years…StaffJune 22, 2020
Brand Insights Insights from the Buy-Side: Vivian Chang from Clorox OpenX’s focus has always been to partner with open web publishers to deliver superior advertising…StaffJune 15, 2020
Brand InsightsThought Leadership How Diversifying Ad Spend Can Help Brands Stay Top of Mind During Turbulent Times These are challenging times for retailers and CPG brands. Whether the company has a brick-and-mortar…Joey LeichmanMay 29, 2020
Brand InsightsPublisher TrendsThought Leadership Research Shows JAPAC Market Increasing Programmatic Investment Programmatic advertising is entering its second decade and has become the dominant method for display…Tiffany CollinsMay 27, 2020
Brand Insights Three Ways to Reach Your Audience on the Open Web With consumer attention being pulled in so many different directions, marketers are struggling to reach…Joey LeichmanApril 16, 2020
Brand InsightsPublisher TrendsProduct Updates How OpenAudience Will Drive Audience Engagement Without Third-Party Cookies The convergence of challenges brought on by changes to privacy regulation, online identity, and the…StaffMarch 13, 2020
Brand Insights Holiday Shopping Trends: A Look at the US & UK Holiday shopping is now on the minds of consumers as December quickly approaches. This means…StaffNovember 7, 2019
Brand Insights OpenX’s Holiday Shopping Report Brings Cheer To Retail Advertisers As we reluctantly say goodbye to summer and roll into fall, the holidays are inching…StaffSeptember 25, 2019