Brand InsightsPublisher Trends The State of US Programmatic Ad Spend 2020 Programmatic has continued to capture the attention of media buyers over the last several years…StaffJune 22, 2020
Brand Insights Insights from the Buy-Side: Vivian Chang from Clorox OpenX’s focus has always been to partner with open web publishers to deliver superior advertising…StaffJune 15, 2020
Brand InsightsThought Leadership How Diversifying Ad Spend Can Help Brands Stay Top of Mind During Turbulent Times These are challenging times for retailers and CPG brands. Whether the company has a brick-and-mortar…Joey LeichmanMay 29, 2020
Brand InsightsPublisher TrendsThought Leadership Research Shows JAPAC Market Increasing Programmatic Investment Programmatic advertising is entering its second decade and has become the dominant method for display…Tiffany CollinsMay 27, 2020
Brand Insights Three Ways to Reach Your Audience on the Open Web With consumer attention being pulled in so many different directions, marketers are struggling to reach…Joey LeichmanApril 16, 2020
Brand InsightsPublisher TrendsProduct Updates How OpenAudience Will Drive Audience Engagement Without Third-Party Cookies The convergence of challenges brought on by changes to privacy regulation, online identity, and the…StaffMarch 13, 2020
Brand Insights Holiday Shopping Trends: A Look at the US & UK Holiday shopping is now on the minds of consumers as December quickly approaches. This means…StaffNovember 7, 2019
Brand Insights OpenX’s Holiday Shopping Report Brings Cheer To Retail Advertisers As we reluctantly say goodbye to summer and roll into fall, the holidays are inching…StaffSeptember 25, 2019
Mobile InnovationBrand Insights How to Target your High-Value Mobile Users at Scale Earlier this year, OpenX released its opt-in video ad format into beta after a successful…StaffDecember 6, 2018
Brand InsightsVideos Insights from Dish In this episode, OpenX co-founder Jason Fairchild sits with Dish Senior Marketing Manager Michelle Wimmer…Jason FairchildNovember 28, 2018
Brand InsightsPublisher Trends 3 Questions for Roy Firestone We sat down with Senior Director of Product at OpenX Roy Firestone, to learn a…StaffNovember 13, 2018
Brand InsightsCulture Corner Redefining the Consumer Experience at the 2018 OpenX Demand Summit It’s no secret that today’s ecosystem is trending toward mobile and video, and both marketers…StaffNovember 7, 2018
Mobile InnovationBrand Insights Gaining Brand Insights from the Political Advertising Trenches With this year's midterm elections coming to a close, voter turnout is predicted to have…Dallas Lawrence, Chief Communications and Brand OfficerNovember 6, 2018