We caught up with Vin Paolozzi, EVP, Innovation at MAGNA on their programmatic strategy and…
StaffApril 27, 2018
Last week, more than 40 partners from DSPs, brands and the publishing side joined OpenX…
StaffOctober 19, 2017
The advertising industry is in the early stages of a massive re-invention that will result…
StaffSeptember 6, 2017
Whenever I ask buyers about bid strategy specific to individual exchanges, I get crickets paired…
StaffAugust 1, 2017
1. What is BSSP’s unique expertise in the industry? Performance marketing is something we’re passionate…
StaffApril 25, 2017
After a week spent navigating through the madness that is Mobile World Congress — recovering…
StaffMarch 2, 2017
While many come to MWC in Barcelona to discover the latest in mobile phones, driverless…
StaffFebruary 28, 2017
How is Programmatic growing at Katana? Since Katana’s inception in 2013, we have specifically focused…
StaffJanuary 20, 2017
This week, White Ops announced the discovery of Methbot, a large botnet fraud operation that…
StaffDecember 23, 2016
Drastically reducing ad fraud must happen for marketers to have the confidence in the audiences…
StaffDecember 15, 2016