The advertising industry is in the early stages of a massive re-invention that will result…
StaffSeptember 6, 2017
1. What is BSSP’s unique expertise in the industry? Performance marketing is something we’re passionate…
StaffApril 25, 2017
After a week spent navigating through the madness that is Mobile World Congress — recovering…
StaffMarch 2, 2017
While many come to MWC in Barcelona to discover the latest in mobile phones, driverless…
StaffFebruary 28, 2017
How is Programmatic growing at Katana? Since Katana’s inception in 2013, we have specifically focused…
StaffJanuary 20, 2017
This week, White Ops announced the discovery of Methbot, a large botnet fraud operation that…
StaffDecember 23, 2016
Drastically reducing ad fraud must happen for marketers to have the confidence in the audiences…
StaffDecember 15, 2016
To stop ad fraud, which jeopardizes the development and adoption of new ad tech solutions,…
StaffDecember 8, 2016
If you’re not buying inventory directly from a publisher via an IO, it’s important to…
Nicole Scaglione, Director of Buyer Development, OpenXNovember 30, 2016
Advertising always begins with the media buyer… Who is their audience? What are their campaign…
Jenny Hagan, Sr. BD Manager, Platform Demand, OpenXNovember 3, 2016
As the days count down to Election Day, the effectiveness of political ads can greatly…
StaffNovember 1, 2016
We chatted with Erica Schmidt, Managing Director, North America at Cadreon to discuss Cadreon’s approach to…
StaffOctober 5, 2016
Advertising Week New York has come to a close and with OpenX’ers involved in over…
StaffSeptember 30, 2016
The second day of Advertising Week NY was all about header bidding (and pizza bagels…
StaffSeptember 28, 2016
The School of Programmatic officially launched in the US on Day 3 of Advertising Week…
StaffAugust 29, 2016