Product Updates Scaling Cookieless Addressable Reach with LiveRamp Across the OpenX Exchange As digital advertising prepares for a world without cookies, it has become clear that we…Brian ChisholmDecember 15, 2020
Mobile InnovationProduct Updates iOS14 and SKAdNetwork support In mid-September 2020, Apple will release iOS14 which will have significant implications for ad tech …Maciej WiktorowskiSeptember 3, 2020
Product Updates Creating Effective Audiences in OpenAudience According to an IAB survey, 74% of buy-side decision-makers think the novel COVID-19 pandemic will…StaffApril 30, 2020
Product Updates Introducing the OpenX Prebid Analytics Adapter Header bidding has been standard practice in the industry for the better part of the…StaffMarch 30, 2020
Brand InsightsPublisher TrendsProduct Updates How OpenAudience Will Drive Audience Engagement Without Third-Party Cookies The convergence of challenges brought on by changes to privacy regulation, online identity, and the…StaffMarch 13, 2020
Mobile InnovationPublisher TrendsProduct Updates App-ads.txt – a critical tool for mobile app publishers to stop bundle spoofing On March 13, the IAB Tech Lab released a final version of app-ads.txt an important…StaffApril 12, 2019