Identifying and efficiently targeting high-value, known mobile users in an ecosystem saturated with bid requests…
StaffOctober 10, 2018
By Ted Yu, Director of Product Following the decision by multiple advertisers to slash…
StaffFebruary 13, 2018
Supply path optimization. Auction mechanics. First-price auctions. These phrases have been tossed around a lot…
StaffSeptember 7, 2017
As mobile becomes an increasingly popular avenue for advertisers looking to reach audiences, app publishers…
StaffAugust 24, 2017
While pop-up ads, auto-playing videos, and forced redirects are rightly regarded by users as great…
StaffAugust 7, 2017
Whenever I ask buyers about bid strategy specific to individual exchanges, I get crickets paired…
StaffAugust 1, 2017
Ad quality is a major concern for most publishers today trying to balance user experience…
Robert Perine, Product Lead, Marketplace QualityJune 20, 2017
Trust, but Verify Don’t assume that all data is created equal in terms of quality…
Dmitri KazanskiJune 15, 2017
Data powers programmatic advertising and can be a powerful tool for improving performance. We’ve built…
Dmitri KazanskiJune 6, 2017