Header bidding has been standard practice in the industry for the better part of the…
StaffMarch 30, 2020
On March 13, the IAB Tech Lab released a final version of app-ads.txt an important…
StaffApril 12, 2019
Earlier this week, Openx and Google announced a first of its kind collaboration that will…
Paul RyanJanuary 23, 2019
Identifying and efficiently targeting high-value, known mobile users in an ecosystem saturated with bid requests…
StaffOctober 10, 2018
OpenX has made service a priority for our partners in this ever-evolving industry. Last month,…
StaffJune 6, 2018
By Ted Yu, Director of Product Following the decision by multiple advertisers to slash…
StaffFebruary 13, 2018
Supply path optimization. Auction mechanics. First-price auctions. These phrases have been tossed around a lot…
StaffSeptember 7, 2017
As mobile becomes an increasingly popular avenue for advertisers looking to reach audiences, app publishers…
StaffAugust 24, 2017
While pop-up ads, auto-playing videos, and forced redirects are rightly regarded by users as great…
StaffAugust 7, 2017
Whenever I ask buyers about bid strategy specific to individual exchanges, I get crickets paired…
StaffAugust 1, 2017