According to an IAB survey, 74% of buy-side decision-makers think the novel COVID-19 pandemic will…
StaffApril 30, 2020
The convergence of challenges brought on by changes to privacy regulation, online identity, and the…
StaffMarch 13, 2020
On March 13, the IAB Tech Lab released a final version of app-ads.txt an important…
StaffApril 12, 2019
Earlier this week, Openx and Google announced a first of its kind collaboration that will…
Paul RyanJanuary 23, 2019
Identifying and efficiently targeting high-value, known mobile users in an ecosystem saturated with bid requests…
StaffOctober 10, 2018
OpenX has made service a priority for our partners in this ever-evolving industry. Last month,…
StaffJune 6, 2018
By Ted Yu, Director of Product Following the decision by multiple advertisers to slash…
StaffFebruary 13, 2018
Supply path optimization. Auction mechanics. First-price auctions. These phrases have been tossed around a lot…
StaffSeptember 7, 2017
As mobile becomes an increasingly popular avenue for advertisers looking to reach audiences, app publishers…
StaffAugust 24, 2017
While pop-up ads, auto-playing videos, and forced redirects are rightly regarded by users as great…
StaffAugust 7, 2017