Data powers programmatic advertising and can be a powerful tool for improving performance. We’ve built…
Dmitri KazanskiJune 6, 2017
Private marketplaces (PMPs) have been around for several years now and their popularity will soar…
Renaldo Davis, Senior Programmatic ManagerMay 3, 2017
Ever wondered when to use which Programmatic Direct buying model? Here’s a guide!Learn more about…
StaffMarch 27, 2017
Ever wondered how exactly a guaranteed programmatic deal would work? Easy – it combines the…
StaffMarch 21, 2017
Private Marketplaces provide buyers with priority access, more insight, and easy execution. But not all…
StaffMarch 8, 2017
Similar to how your local hardware store operated before the introduction of online commerce platforms…
Ben JohnsonApril 26, 2016
Quality and transparency are among the top concerns for publishers and advertisers when it comes…
StaffApril 25, 2016
OpenX Ad Exchange can now work with Accelerated Mobile Pages (AMP) with little to no…
StaffApril 4, 2016
According to a recent report from Flurry, U.S. consumers are now spending 198 minutes per…
StaffMarch 1, 2016
Twitter defines #RTG as “Road to Greatness.” Ad tech interprets it as “Real-time Guaranteed.” At…
Ben JohnsonFebruary 5, 2016
The more you know about an audience segment, the more valuable that audience segment becomes.…
StaffFebruary 1, 2016