Whenever I ask buyers about bid strategy specific to individual exchanges, I get crickets paired…
StaffAugust 1, 2017
Ad quality is a major concern for most publishers today trying to balance user experience…
Robert Perine, Product Lead, Marketplace QualityJune 20, 2017
Trust, but Verify Don’t assume that all data is created equal in terms of quality…
Dmitri KazanskiJune 15, 2017
Data powers programmatic advertising and can be a powerful tool for improving performance. We’ve built…
Dmitri KazanskiJune 6, 2017
As more people consume content in mobile environments, particularly in app, it’s no surprise that…
StaffMay 19, 2017
Private marketplaces (PMPs) have been around for several years now and their popularity will soar…
Renaldo Davis, Senior Programmatic ManagerMay 3, 2017
Ever wondered when to use which Programmatic Direct buying model? Here’s a guide!Learn more about…
StaffMarch 27, 2017
Ever wondered how exactly a guaranteed programmatic deal would work? Easy – it combines the…
StaffMarch 21, 2017
Private Marketplaces provide buyers with priority access, more insight, and easy execution. But not all…
StaffMarch 8, 2017
Similar to how your local hardware store operated before the introduction of online commerce platforms…
Ben JohnsonApril 26, 2016
Quality and transparency are among the top concerns for publishers and advertisers when it comes…
StaffApril 25, 2016