Product Updates How OpenX is Collaborating with Google to Realize its New Product and Technology Strategy Earlier this week, Openx and Google announced a first of its kind collaboration that will…Paul RyanJanuary 23, 2019
Mobile InnovationProduct Updates How to Target your High-Value Mobile Users at Scale Identifying and efficiently targeting high-value, known mobile users in an ecosystem saturated with bid requests…StaffOctober 10, 2018
Product Updates OpenX’s Private Marketplaces VIP Service OpenX has made service a priority for our partners in this ever-evolving industry. Last month,…StaffJune 6, 2018
Product Updates How Publishers Can Balance Superior Ad Quality With Their Monetization Goals By Ted Yu, Director of Product Following the decision by multiple advertisers to slash…StaffFebruary 13, 2018
Culture CornerProduct Updates Three Questions for Ted Yu 1. Who is Ted, and what do you do to make OpenX great? I’m a…StaffOctober 30, 2017
Product Updates How We Are Rolling Out The First Transparent First-Price Auction Supply path optimization. Auction mechanics. First-price auctions. These phrases have been tossed around a lot…StaffSeptember 7, 2017