Mobile InnovationProduct Updates Choosing a Monetization SDK: Seek Quality and Differentiated Demand Across Formats As mobile becomes an increasingly popular avenue for advertisers looking to reach audiences, app publishers…StaffAugust 24, 2017
Publisher TrendsProduct Updates How We’re Protecting Digital Advertising from Malware While pop-up ads, auto-playing videos, and forced redirects are rightly regarded by users as great…StaffAugust 7, 2017
Brand InsightsProduct Updates Bid Smarter, Not Harder with Exchange-Level Insights Whenever I ask buyers about bid strategy specific to individual exchanges, I get crickets paired…StaffAugust 1, 2017
Publisher TrendsProduct Updates Ads.txt: Another Step Towards a Clean and Transparent Digital Ad Ecosystem On June 27, the IAB Tech Lab released the final ads.txt spec as part of…StaffJuly 6, 2017
Publisher TrendsProduct Updates Let’s Get Precise About Ad Quality Ad quality is a major concern for most publishers today trying to balance user experience…Robert Perine, Product Lead, Marketplace QualityJune 20, 2017
Publisher TrendsProduct Updates 3 Tips for Evaluating Data Trust, but Verify Don’t assume that all data is created equal in terms of quality…Dmitri KazanskiJune 15, 2017