Product Updates How to Leverage Data for Programmatic Direct: Types of Targeting Data Data powers programmatic advertising and can be a powerful tool for improving performance. We’ve built…Dmitri KazanskiJune 6, 2017
Mobile InnovationProduct Updates Four Pathways to Better Mobile Monetization As more people consume content in mobile environments, particularly in app, it’s no surprise that…StaffMay 19, 2017
Publisher TrendsProduct Updates How Multi-Publisher PMPs Take Private Marketplaces to the Next Level Private marketplaces (PMPs) have been around for several years now and their popularity will soar…Renaldo Davis, Senior Programmatic ManagerMay 3, 2017
Product Updates Programmatic Direct 101 for Buyers: When to Choose Which Buying Method Ever wondered when to use which Programmatic Direct buying model? Here’s a guide!Learn more about…StaffMarch 27, 2017
Product Updates Programmatic Direct 101 for Buyers: How does Real-time Guaranteed Work? Ever wondered how exactly a guaranteed programmatic deal would work? Easy – it combines the…StaffMarch 21, 2017
Product Updates Programmatic Direct 101 for Buyers: Understanding PMP Deal Types Private Marketplaces provide buyers with priority access, more insight, and easy execution. But not all…StaffMarch 8, 2017