Product Updates OpenX Launches Programmatic Direct Deal Discovery API Feature Similar to how your local hardware store operated before the introduction of online commerce platforms…Ben JohnsonApril 26, 2016
Publisher TrendsProduct Updates Elevating the Ad Tech Ecosystem with Higher Standards on Quality & Transparency Quality and transparency are among the top concerns for publishers and advertisers when it comes…StaffApril 25, 2016
Mobile InnovationProduct Updates OpenX + AMP = An Awesome Mobile Web OpenX Ad Exchange can now work with Accelerated Mobile Pages (AMP) with little to no…StaffApril 4, 2016
Mobile InnovationProduct Updates Bringing the Leading Desktop Solution to Mobile: Bidder for Apps According to a recent report from Flurry, U.S. consumers are now spending 198 minutes per…StaffMarch 1, 2016
Product Updates RTG: Not Just Another Programmatic Acronym Twitter defines #RTG as “Road to Greatness.” Ad tech interprets it as “Real-time Guaranteed.” At…Ben JohnsonFebruary 5, 2016
Publisher TrendsProduct Updates Integrating with Data Management Platforms The more you know about an audience segment, the more valuable that audience segment becomes.…StaffFebruary 1, 2016