Product Updates Programmatic Direct 101 for Buyers: How does Real-time Guaranteed Work? Ever wondered how exactly a guaranteed programmatic deal would work? Easy – it combines the…StaffMarch 21, 2017
Product Updates Programmatic Direct 101 for Buyers: Understanding PMP Deal Types Private Marketplaces provide buyers with priority access, more insight, and easy execution. But not all…StaffMarch 8, 2017
Product Updates OpenX Launches Programmatic Direct Deal Discovery API Feature Similar to how your local hardware store operated before the introduction of online commerce platforms…Ben JohnsonApril 26, 2016
Publisher TrendsProduct Updates Elevating the Ad Tech Ecosystem with Higher Standards on Quality & Transparency Quality and transparency are among the top concerns for publishers and advertisers when it comes…StaffApril 25, 2016