First-party data has always been part of the holy grail for marketers. Now, with Google…
Wenner ExiusFebruary 17, 2022
One of the great things about Prebid is that there is a tremendous amount of…
Rich CalkinsMarch 23, 2021
Programmatic has continued to capture the attention of media buyers over the last several years…
StaffJune 22, 2020
Programmatic advertising is entering its second decade and has become the dominant method for display…
Tiffany CollinsMay 27, 2020