Brand InsightsPublisher Trends Ad Exchanges Are (not) All The Same Programmatic advertising exchanges facilitate trillions of transactions each year, totaling nearly a third of all…StaffDecember 3, 2015
Mobile InnovationBrand InsightsPublisher Trends From Programmatic Scale to Sophistication The 2014 Global Programmatic Insights Report is the first study of both buying and selling…StaffFebruary 25, 2015
Brand InsightsPublisher Trends When It Comes to Fraud Detection, Not All Platforms Are Created Equal Traffic quality serves as an umbrella term for a host of related topics: fraud, bots,…John Murphy, VP of Marketplace QualityFebruary 9, 2015
Publisher Trends Programmatic Gains Momentum in U.S. Digital Advertising 2014: The Year of Programmatic The Association of National Advertisers (ANA) declared ‘programmatic’ as the…Ronald RamlanJanuary 6, 2015