First party data is very valuable to buyers because it can yield a high return…
Dmitri KazanskiJuly 16, 2018
Late last year, Business Insider found 10 million to 30 million falsified impressions on low…
Kimberlyn Dennis-Smith, Buyer Development DirectorFebruary 1, 2018
The advertising industry is in the early stages of a massive re-invention that will result…
StaffSeptember 6, 2017
May 25, 2018 – that’s the day the General Data Protection Regulation, commonly referred to…
StaffAugust 16, 2017
While pop-up ads, auto-playing videos, and forced redirects are rightly regarded by users as great…
StaffAugust 7, 2017
Match Media Group, a leader in online dating services, reaches 62 million users globally across…
StaffJuly 31, 2017
Ad quality is a major concern for most publishers today trying to balance user experience…
Robert Perine, Product Lead, Marketplace QualityJune 20, 2017
Trust, but Verify Don’t assume that all data is created equal in terms of quality…
Dmitri KazanskiJune 15, 2017
Private marketplaces (PMPs) have been around for several years now and their popularity will soar…
Renaldo Davis, Senior Programmatic ManagerMay 3, 2017