If you’re not buying inventory directly from a publisher via an IO, it’s important to…
Nicole Scaglione, Director of Buyer Development, OpenXNovember 30, 2016
As the days count down to Election Day, the effectiveness of political ads can greatly…
StaffNovember 1, 2016
The second day of Advertising Week NY was all about header bidding (and pizza bagels…
StaffSeptember 28, 2016
The School of Programmatic officially launched in the US on Day 3 of Advertising Week…
StaffAugust 29, 2016
As with any industry undergoing rapid change, challenges abound in programmatic. Hurdles for continued growth…
StaffMay 18, 2016
Quality and transparency are among the top concerns for publishers and advertisers when it comes…
StaffApril 25, 2016
Over the last year seismic shifts have transformed the digital advertising landscape, most notably is…
StaffMarch 16, 2016
The more you know about an audience segment, the more valuable that audience segment becomes.…
StaffFebruary 1, 2016
Programmatic advertising exchanges facilitate trillions of transactions each year, totaling nearly a third of all…
StaffDecember 3, 2015
The 2014 Global Programmatic Insights Report is the first study of both buying and selling…
StaffFebruary 25, 2015