Drastically reducing ad fraud must happen for marketers to have the confidence in the audiences…
StaffDecember 15, 2016
To stop ad fraud, which jeopardizes the development and adoption of new ad tech solutions,…
StaffDecember 8, 2016
If you’re not buying inventory directly from a publisher via an IO, it’s important to…
Nicole Scaglione, Director of Buyer Development, OpenXNovember 30, 2016
Part 1: The Impact of Fraud Ad fraud is expected to cost the advertising industry…
StaffNovember 22, 2016
As the days count down to Election Day, the effectiveness of political ads can greatly…
StaffNovember 1, 2016
The second day of Advertising Week NY was all about header bidding (and pizza bagels…
StaffSeptember 28, 2016
The School of Programmatic officially launched in the US on Day 3 of Advertising Week…
StaffAugust 29, 2016
As with any industry undergoing rapid change, challenges abound in programmatic. Hurdles for continued growth…
StaffMay 18, 2016
Quality and transparency are among the top concerns for publishers and advertisers when it comes…
StaffApril 25, 2016