OpenX’s Cannes Lions 2016 has come to a close after four day of intense meetings, networking, educational and information panels and lots of socializing.
To give you all some context, OpenX at Cannes by the numbers:
On day three, OpenX’s panel titled “Smartphone: Smarter Revenue” drew a capacity crowd as delegates came to hear Maggie Mesa, Vice President, Mobile Business Development at OpenX moderate a discussion on monetization, optimization, trends and strategies for mobile. Joining her was Jason Cooper, General Manager Mobile, Integral Ad Science, Christina Constandache, Vice President of Business Partnerships EMEA & Americas, Cheetah Mobile, Josh Partridge, VP of Sales for EMEA, LATAM and CA from Shazam and Dominic Dunne, UK Managing Director, Drawbridge.
A lively discussion touched on the key advantages of cross device attribution where the increasing use of creative concepts to engage users and location intelligence were all noted as leading trends driving more marketers to mobile apps. The importance of education was cited by the panelists, more specifically how brands need to be educated about what mobile can deliver and how some of mobile’s unique data assets can be leveraged across other media.
When asked about their predictions for the rest of the year, panelists predicted that there will be an upsurge in leveraging different data assets to drive performance, we will see brands differentiate themselves by utilizing more creative solutions as they look to leverage mobile more comprehensively, and that we will see a lot more agencies and brands use verification to measure the success of campaigns.
Following the panel, OpenX hosted a lunch for attendees, and that evening a “G&T and Fish & Chips” dinner. There was also brisk business in the trading of wristbands to try and get onboard the Daily Mail boat to gawk at B-list celebrities. Some OpenXers were more successful than others!
Day four saw the Lady in Blue go out into open waters with a VIP guest list on board for an afternoon of quiet away from the heat and hectic energy of the Festival. And finally, OpenX closed out Cannes 2016 with a farewell party on board the yacht.
A big thank you to all those who joined us for Cannes 2016, au revoir until next year!
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