Brand InsightsThought LeadershipOpenX Corporate Sustainability in Advertising: OpenX Brings Major Brands and Thought Leaders Together at Cannes Lions “Is sustainability important? Absolutely, it is. Everybody talks about it now,” said Brad Jakeman, Co-Founder…Wenner ExiusJune 29, 2022
Product UpdatesThought Leadership OpenX and Sustainability: Walking the Walk Sustainability is a concept that OpenX has embraced since our founding. We’ve been committed to…Wenner ExiusMay 23, 2022
Product UpdatesThought Leadership OpenAudience Access: A Destination to Sell and Activate Your Data In this edition of OpenFocus, we take a closer look at OpenAudience Access with Rich…Rich CalkinsMay 10, 2022
VideosThought LeadershipOpenX Corporate How CTV Will Change Everything CTV Democratizes a Powerful Medium TV is a powerful medium for making an impact, as…Wenner ExiusMarch 18, 2022
Brand Insights Insights from the Buy-Side: Jessica Lough at Digitas NA As digital media prepares for a world without cookies, many brands are turning to their…StaffMarch 29, 2021
Brand InsightsThought Leadership How Diversifying Ad Spend Can Help Brands Stay Top of Mind During Turbulent Times These are challenging times for retailers and CPG brands. Whether the company has a brick-and-mortar…Joey LeichmanMay 29, 2020
Product Updates Introducing the OpenX Prebid Analytics Adapter Header bidding has been standard practice in the industry for the better part of the…StaffMarch 30, 2020
Uncategorized Insights from the Buy-Side: Justin Sous at Kepler Group In our next edition of Insights from the Buy Side for 2022, we spoke with…Joey LeichmanFebruary 24, 2022
Publisher TrendsThought LeadershipOpenX Corporate Walgreens Advertising Group Announces Collaboration With OpenX First-party data has always been part of the holy grail for marketers. Now, with Google…Wenner ExiusFebruary 17, 2022
Brand Insights Insights from the Buy-Side: Gillian MacPherson at Epsilon In our first edition of Insights from the Buy Side for 2022, we spoke with…Jonathan CamargoFebruary 1, 2022
OpenX Corporate Context around the recent OpenX/FTC settlement Earlier today, the Federal Trade Commission announced that the agency and OpenX have reached a…StaffDecember 15, 2021
Publisher TrendsThought Leadership 1P a Big Part of the Future for Publishers First-party data is accurate, safe, and for publishers, will always be useful in helping maximize…Wenner ExiusOctober 28, 2021