Publisher Trends Combating Fraud: A View from the Front Lines Part 1: The Impact of Fraud Ad fraud is expected to cost the advertising industry…StaffNovember 22, 2016
Brand InsightsPublisher Trends The Importance of Quality & Scale for Political Buyers As the days count down to Election Day, the effectiveness of political ads can greatly…StaffNovember 1, 2016
Brand Insights OpenX at Cannes: Understanding Header Bidding OpenX’s School of Programmatic kicked off Cannes Lions on Monday afternoon with a full house…StaffJune 21, 2016
Publisher Trends Quality: A Bedrock Principle As with any industry undergoing rapid change, challenges abound in programmatic. Hurdles for continued growth…StaffMay 18, 2016
Publisher TrendsProduct Updates Elevating the Ad Tech Ecosystem with Higher Standards on Quality & Transparency Quality and transparency are among the top concerns for publishers and advertisers when it comes…StaffApril 25, 2016
Publisher Trends How a True Publisher Solution Benefits Advertisers Over the last year seismic shifts have transformed the digital advertising landscape, most notably is…StaffMarch 16, 2016
Brand Insights The Programmatic Promise Programmatic has transformed the industry, bringing greater efficiency with real-time optimization. However, when will programmatic…StaffOctober 15, 2015