{"id":61755,"date":"2015-10-15T19:04:51","date_gmt":"2015-10-16T02:04:51","guid":{"rendered":"\/?p=61755"},"modified":"2022-08-26T11:24:43","modified_gmt":"2022-08-26T18:24:43","slug":"the-programmatic-promise","status":"publish","type":"post","link":"https:\/\/blog.openx.com\/the-programmatic-promise\/","title":{"rendered":"The Programmatic Promise"},"content":{"rendered":"\n<p>Programmatic has transformed the industry, bringing greater efficiency with real-time optimization.<\/p>\n\n\n\n<p>However, when will programmatic move from cutting-edge to ubiquitous, ensuring every single ad is viewed by the <strong>right person, at the right time, on the right device?<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"4812\" src=\"https:\/\/openx-blog.s3.amazonaws.com\/uploads\/2015\/10\/FINAL_OpenX_ProgramaticPromise.jpeg\" alt=\"The Programmatic Promise by OpenX\" class=\"wp-image-61797\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Programmatic has transformed the industry, bringing greater efficiency with real-time optimization. However, when will programmatic move from cutting-edge to ubiquitous, ensuring every single ad is viewed by the right person, at the right time, on the right device?<\/p>\n","protected":false},"author":18,"featured_media":61798,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[45],"tags":[68,71,67,19],"acf":[],"_links":{"self":[{"href":"https:\/\/blog.openx.com\/wp-json\/wp\/v2\/posts\/61755"}],"collection":[{"href":"https:\/\/blog.openx.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.openx.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.openx.com\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.openx.com\/wp-json\/wp\/v2\/comments?post=61755"}],"version-history":[{"count":0,"href":"https:\/\/blog.openx.com\/wp-json\/wp\/v2\/posts\/61755\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.openx.com\/wp-json\/wp\/v2\/media\/61798"}],"wp:attachment":[{"href":"https:\/\/blog.openx.com\/wp-json\/wp\/v2\/media?parent=61755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.openx.com\/wp-json\/wp\/v2\/categories?post=61755"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.openx.com\/wp-json\/wp\/v2\/tags?post=61755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}