{"id":61846,"date":"2017-03-27T10:44:57","date_gmt":"2017-03-27T17:44:57","guid":{"rendered":"\/?p=61846"},"modified":"2022-08-26T10:58:51","modified_gmt":"2022-08-26T17:58:51","slug":"programmatic-direct-101-for-buyers-when-to-choose-which-buying-method","status":"publish","type":"post","link":"https:\/\/blog.openx.com\/programmatic-direct-101-for-buyers-when-to-choose-which-buying-method\/","title":{"rendered":"Programmatic Direct 101 for Buyers: When to Choose Which Buying Method"},"content":{"rendered":"\n<h5 class=\"wp-block-heading\">This is part 3 of a 3 part series in understanding the wonderful world of Programmatic Direct.<\/h5>\n\n\n\n<p>Ever wondered when to use which Programmatic Direct buying model? Here\u2019s a guide<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"975\" height=\"707\" src=\"https:\/\/openx-blog.s3.amazonaws.com\/uploads\/2018\/08\/ProgDirect101_Pt3_Img1.png\" alt=\"Programmatic Direct\" class=\"wp-image-61847\"\/><\/figure>\n\n\n\n<p>Learn more about Programmatic Direct the easy way: <a href=\"https:\/\/www.openx.com\/resources\/thought-leadership\/openx-programmatic-direct-101-buyers\/?auto=compress\" target=\"_blank\" rel=\"noopener\">download the full cheat sheet here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is part 3 of a 3 part series in understanding the wonderful world of Programmatic Direct. Ever wondered when to use which Programmatic Direct buying model? Here\u2019s a guide Learn more about Programmatic Direct the easy way: download the full cheat sheet here.<\/p>\n","protected":false},"author":18,"featured_media":62169,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[3,73,67],"acf":[],"_links":{"self":[{"href":"https:\/\/blog.openx.com\/wp-json\/wp\/v2\/posts\/61846"}],"collection":[{"href":"https:\/\/blog.openx.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.openx.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.openx.com\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.openx.com\/wp-json\/wp\/v2\/comments?post=61846"}],"version-history":[{"count":0,"href":"https:\/\/blog.openx.com\/wp-json\/wp\/v2\/posts\/61846\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.openx.com\/wp-json\/wp\/v2\/media\/62169"}],"wp:attachment":[{"href":"https:\/\/blog.openx.com\/wp-json\/wp\/v2\/media?parent=61846"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.openx.com\/wp-json\/wp\/v2\/categories?post=61846"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.openx.com\/wp-json\/wp\/v2\/tags?post=61846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}