{"id":62488,"date":"2018-10-10T11:34:22","date_gmt":"2018-10-10T18:34:22","guid":{"rendered":"\/?p=62488"},"modified":"2018-10-12T11:25:22","modified_gmt":"2018-10-12T18:25:22","slug":"how-to-target-your-high-value-mobile-users-at-scale","status":"publish","type":"post","link":"https:\/\/blog.openx.com\/how-to-target-your-high-value-mobile-users-at-scale\/","title":{"rendered":"How to Target your High-Value Mobile Users at Scale"},"content":{"rendered":"<p>Identifying and efficiently targeting high-value, known mobile users in an ecosystem saturated with bid requests has historically proven to be difficult. To remedy this, we have developed Device ID Targeting, a feature that helps DSPs effectively optimize QPS and shape app traffic. <\/p>\n<p>Now, customers have the flexibility to target their known users via two methods: creating tailored user segments with deal IDs, or shaping all traffic around a device ID library. This advanced capability will allow you to control your inbound traffic flow and achieve your campaign performance goals.<\/p>\n<p><strong>\u201cDevice ID targeting is a great tool for DSPs looking to ensure access to their high-value users while still maximizing QPS usage on mobile app traffic. We built this capability to help customers connect the dots between their user segments and our traffic &#8211; it has allowed early adopters to more optimally target the users that drive individual campaign performance and has increased the overall efficiency of their integrations.\u201d<\/strong><\/p>\n<p><strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0&#8211;<\/strong><i>Krushna Merchant, Product Lead<\/i><\/p>\n<p style=\"text-align: center;\"><b>Please reach out to your OpenX account manager to learn more!<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Identifying and efficiently targeting high-value, known mobile users in an ecosystem saturated with bid requests has historically proven difficult for our demand partners.<\/p>\n","protected":false},"author":18,"featured_media":62499,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44,65],"tags":[3,71,13],"acf":[],"_links":{"self":[{"href":"https:\/\/blog.openx.com\/wp-json\/wp\/v2\/posts\/62488"}],"collection":[{"href":"https:\/\/blog.openx.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.openx.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.openx.com\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.openx.com\/wp-json\/wp\/v2\/comments?post=62488"}],"version-history":[{"count":0,"href":"https:\/\/blog.openx.com\/wp-json\/wp\/v2\/posts\/62488\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.openx.com\/wp-json\/wp\/v2\/media\/62499"}],"wp:attachment":[{"href":"https:\/\/blog.openx.com\/wp-json\/wp\/v2\/media?parent=62488"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.openx.com\/wp-json\/wp\/v2\/categories?post=62488"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.openx.com\/wp-json\/wp\/v2\/tags?post=62488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}