{"id":63112,"date":"2020-04-29T01:25:23","date_gmt":"2020-04-29T08:25:23","guid":{"rendered":"\/?p=63112"},"modified":"2022-08-25T20:31:51","modified_gmt":"2022-08-26T03:31:51","slug":"how-effective-audiences-are-created-in-openaudience","status":"publish","type":"post","link":"https:\/\/blog.openx.com\/how-effective-audiences-are-created-in-openaudience\/","title":{"rendered":"How Effective Audiences are Created in OpenAudience"},"content":{"rendered":"\n<p>This webinar will demonstrate how effective audiences are created, activated, and measured in OpenAudience including:<\/p>\n\n\n\n<ul><li>Examples of audience creation, spanning pre-packaged Partner Audiences, 1st party seeded Custom Audiences and Lookalike Audiences.<\/li><li>How to activate audiences across the open web &#8211; in one workflow &#8211; by federating our market\u2019s leading identity solutions and data providers.<\/li><li>A look at how audiences can be selected and optimized with new supply-side signals and measured for either online or offline KPIs<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How Effective Audiences are Created in OpenAudience - OpenX Webinar\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/0SXtkqUcqNk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>This webinar will demonstrate how effective audiences are created, activated, and measured in OpenAudience including: Examples of audience creation, spanning pre-packaged Partner Audiences, 1st party seeded Custom Audiences and Lookalike Audiences. How to activate audiences across the open web &#8211; in one workflow &#8211; by federating our market\u2019s leading identity solutions and data providers. A [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":63115,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"footnotes":""},"categories":[49],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/blog.openx.com\/wp-json\/wp\/v2\/posts\/63112"}],"collection":[{"href":"https:\/\/blog.openx.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.openx.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.openx.com\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.openx.com\/wp-json\/wp\/v2\/comments?post=63112"}],"version-history":[{"count":0,"href":"https:\/\/blog.openx.com\/wp-json\/wp\/v2\/posts\/63112\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.openx.com\/wp-json\/wp\/v2\/media\/63115"}],"wp:attachment":[{"href":"https:\/\/blog.openx.com\/wp-json\/wp\/v2\/media?parent=63112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.openx.com\/wp-json\/wp\/v2\/categories?post=63112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.openx.com\/wp-json\/wp\/v2\/tags?post=63112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}