{"id":64488,"date":"2024-03-05T12:52:00","date_gmt":"2024-03-05T17:52:00","guid":{"rendered":"https:\/\/blog.openx.com\/?p=64488"},"modified":"2024-03-05T13:18:27","modified_gmt":"2024-03-05T18:18:27","slug":"at-least-four-in-ten-campaigns-will-run-on-ctv-in-the-next-two-years","status":"publish","type":"post","link":"https:\/\/blog.openx.com\/at-least-four-in-ten-campaigns-will-run-on-ctv-in-the-next-two-years\/","title":{"rendered":"At Least Four-In-Ten Campaigns Will Run on CTV in the Next Two Years"},"content":{"rendered":"\n<p>As the programmatic ecosystem prepares for the deprecation of the third-party cookie, the proportion of campaigns run via CTV across Europe is set to increase substantially while brands and agencies alike lean more into curated media buys.&nbsp;<\/p>\n\n\n\n<p>This is according to a new research report<em> <\/em>published by ExchangeWire, in association with OpenX, that reveals trends in CTV and targeting for the European digital media industry.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a class=\"show-modal\" href=\"#\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"297\" src=\"https:\/\/blog.openx.com\/wp-content\/uploads\/2024\/03\/openx-state-of-programmatic-buying-1140x297.jpg\" alt=\"\" class=\"wp-image-64489\" srcset=\"https:\/\/blog.openx.com\/wp-content\/uploads\/2024\/03\/openx-state-of-programmatic-buying-1140x297.jpg 1140w, https:\/\/blog.openx.com\/wp-content\/uploads\/2024\/03\/openx-state-of-programmatic-buying-570x148.jpg 570w, https:\/\/blog.openx.com\/wp-content\/uploads\/2024\/03\/openx-state-of-programmatic-buying.jpg 1920w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>As the programmatic ecosystem prepares for the deprecation of the third-party cookie, the proportion of campaigns run via CTV across Europe is set to increase substantially while brands and agencies alike lean more into curated media buys.&nbsp; This is according to a new research report published by ExchangeWire, in association with OpenX, that reveals trends [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":64203,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[138],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/blog.openx.com\/wp-json\/wp\/v2\/posts\/64488"}],"collection":[{"href":"https:\/\/blog.openx.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.openx.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.openx.com\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.openx.com\/wp-json\/wp\/v2\/comments?post=64488"}],"version-history":[{"count":3,"href":"https:\/\/blog.openx.com\/wp-json\/wp\/v2\/posts\/64488\/revisions"}],"predecessor-version":[{"id":64493,"href":"https:\/\/blog.openx.com\/wp-json\/wp\/v2\/posts\/64488\/revisions\/64493"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.openx.com\/wp-json\/wp\/v2\/media\/64203"}],"wp:attachment":[{"href":"https:\/\/blog.openx.com\/wp-json\/wp\/v2\/media?parent=64488"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.openx.com\/wp-json\/wp\/v2\/categories?post=64488"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.openx.com\/wp-json\/wp\/v2\/tags?post=64488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}