OpenX continues to lead the adtech industry with innovative solutions that empower buyers to connect with their audiences in more meaningful ways. Today, we’re pleased to announce an expansion of ConteX Marketplace™, which delivers ads across privacy-compliant, contextually relevant content swiftly and at scale.
A New Era of Contextual Targeting
At the heart of this expansion is the introduction of advanced keyword targeting, a new feature that improves how buyers connect with their desired audiences. Unlike traditional keyword targeting methods that often rely on simplistic matching, this advanced solution delves deeper, analyzing a page’s content to understand the true context behind the words. This granular view enables advertisers to reach their target audience while they view contextually relevant content, which has proven to increase brand affinity.
Solutions like ConteX have been shown to drive improved outcomes, including heightened engagement and better brand perception. This refined approach to contextual targeting is advantageous for buyers looking to optimize their campaigns with precision and relevance, leading to increased conversion rates.
Since its launch in September, ConteX has proven its effectiveness in cookieless environments, where CPMs in Safari now match those in Chrome.
Seamless Integration of Premium Data Partners
Further enhancing the ConteX Marketplace is the addition of new data partners, including 4D, Neuwo, Reticle, and ShareThis. These partners offer machine learning, AI solutions, and intent-based targeting, empowering your campaigns with cutting-edge technology for better results.
What sets the ConteX Marketplace apart is the ease with which buyers can activate these premium data solutions directly within our platform, eliminating the need for incremental contracts or negotiations. This solution not only accelerates campaign activation but also enhances the accuracy and quality of targeting, allowing advertisers to maximize the impact of their campaigns with minimal delay.
With a diverse array of data partners for you to easily tap into, including Audigent, Captify, CrossPixel, Dstillery, Permutive, Silverpush, and Sqreem, ConteX offers a comprehensive toolkit for advertisers looking to refine their contextual strategies and achieve superior results. OpenX does the work for buyers: Our dedicated team will curate a custom deal ID of contextual segments and you’ll simply activate the deal ID in your preferred DSP.
Unlock New Opportunities with ConteX
Whether you’re looking to test new contextual targeting solutions or expand your existing strategy, ConteX Marketplace provides the tools you need to succeed.
“ConteX empowers buyers to leverage the full potential of contextual targeting with minimal friction,” says Michael Guzewicz, VP of strategic partnerships at OpenX. “Our expansion not only enhances the depth of targeting options but also simplifies the process, enabling advertisers to focus on what truly matters — delivering impactful, resonant campaigns.”
With the ability to activate campaigns quickly via a deal ID across OpenX’s premium inventory and through the buyer’s DSP of choice, ConteX offers unmatched flexibility and speed. Contact us now or browse our curated packages to get started.
About OpenX
OpenX is an independent omni-channel supply-side platform (SSP) and a global leader in supply-side curation, transparency, and sustainability. Through its 100% cloud-based tech stack, OpenX powers advertising across CTV, app, mobile web, and desktop, enabling publishers to deliver marketers with improved performance and dynamic future-proofed solutions. With a 17-year track record of programmatic innovation, OpenX is a direct and trusted partner of the world’s largest publishers, working with more than 130,000 premium publisher domains and over 100,000 advertisers. As the market leader in sustainability, OpenX was the first adtech company to be certified as CarbonNeutral™ and third-party verified for achieving its SBTi Net-Zero targets. Learn more at www.openx.com.
