Brand Insights Insights from the Buy-Side: Jessica Lough at Digitas NA As digital media prepares for a world without cookies, many brands are turning to their…StaffMarch 29, 2021
Brand Insights Insights from the Buy-Side: Nicole Cosby at Fyllo While many industries underwent significant change over the course of 2020, cannabis in particular had…StaffFebruary 17, 2021
Brand Insights Insights from the Buy-Side: Alex Andreyev at Matterkind While the COVID-19 pandemic has caused unprecedented disruption in both the advertising industry and the…StaffOctober 5, 2020
Brand Insights Insights from the Buy-Side: Mike Parker at iCrossing As the digital media industry prepares for 2021, many of us are looking back over…StaffOctober 5, 2020
Brand Insights Insights from the Buy-Side: Yogesh Mehra at First Republic Bank With the pandemic affecting the entirety of the commercial world, it is vital for businesses…StaffSeptember 14, 2020
Brand Insights Insights from the Buy-Side: Steve Katelman at OMG The COVID-19 pandemic has led to many changes in advertising overall. Some brands, like those…StaffAugust 5, 2020
Brand Insights Insights from the Buy-Side: John Marshall at HP Putting the novel COVID-19 pandemic aside, 2020 has been an interesting year in programmatic advertising.…StaffJuly 27, 2020
Brand Insights Insights from the Buy-Side: Sean Reardon at MiQ It’s been several months since the COVID-19 virus has pushed a large percentage of the…StaffJuly 13, 2020
Brand InsightsPublisher Trends The State of US Programmatic Ad Spend 2020 Programmatic has continued to capture the attention of media buyers over the last several years…StaffJune 22, 2020
Brand Insights Insights from the Buy-Side: Vivian Chang from Clorox OpenX’s focus has always been to partner with open web publishers to deliver superior advertising…StaffJune 15, 2020
Product Updates Creating Effective Audiences in OpenAudience According to an IAB survey, 74% of buy-side decision-makers think the novel COVID-19 pandemic will…StaffApril 30, 2020
Videos How Effective Audiences are Created in OpenAudience This webinar will demonstrate how effective audiences are created, activated, and measured in OpenAudience including:…StaffApril 29, 2020
Product Updates Introducing the OpenX Prebid Analytics Adapter Header bidding has been standard practice in the industry for the better part of the…StaffMarch 30, 2020
Brand InsightsPublisher TrendsProduct Updates How OpenAudience Will Drive Audience Engagement Without Third-Party Cookies The convergence of challenges brought on by changes to privacy regulation, online identity, and the…StaffMarch 13, 2020
Videos How OpenAudience Will Drive Audience Engagement in Cookieless Environments Learn how OpenAudience, our people-based marketing solution for the Open Web, is geared to increase…StaffMarch 12, 2020
Publisher TrendsVideos How to Boost Revenue in Cookieless Environments Google recently announced that within two years, Chrome will end support for third-party cookies, and…StaffFebruary 4, 2020
Culture Corner Australia Needs Our Help! Large parts of Australia are being consumed by absolutely devastating bush-fires. These fires raging across…StaffJanuary 17, 2020
Culture Corner Wellness Month at OpenX At OpenX we want to help inspire our employees not only to do great work…StaffNovember 22, 2019
Brand Insights Holiday Shopping Trends: A Look at the US & UK Holiday shopping is now on the minds of consumers as December quickly approaches. This means…StaffNovember 7, 2019
Thought Leadership TheXchange 2019: A Recap of Our Partner Summit For TheXchange this year, OpenX decided to do things a little differently and, for the…StaffOctober 29, 2019
Brand Insights OpenX’s Holiday Shopping Report Brings Cheer To Retail Advertisers As we reluctantly say goodbye to summer and roll into fall, the holidays are inching…StaffSeptember 25, 2019
Culture Corner OpenX Supports 4ocean’s Mission at Cannes Lions to Keep Our Beaches Clean As the advertising industry flocks to the South of France for the Cannes Lions Festival…StaffJune 17, 2019
Publisher Trends Our thoughts on the recent news about Google Chrome Many partners have asked OpenX to share its reaction to Google's May 7th announcement about…StaffMay 16, 2019
Mobile InnovationPublisher TrendsProduct Updates App-ads.txt – a critical tool for mobile app publishers to stop bundle spoofing On March 13, the IAB Tech Lab released a final version of app-ads.txt an important…StaffApril 12, 2019
Publisher Trends Old Fraud, New Tricks, Big Threats: Combatting the Latest in Ad Fraud F or all the progress that’s been made on the quality front in the last…StaffApril 4, 2019
Publisher Trends How OpenX and VICE Partnered To Unlock the Value of Programmatic Guaranteed Video Programmatic guaranteed deals are often positioned as “the best of both worlds” - publishers can…StaffMarch 1, 2019
Mobile InnovationBrand Insights How to Target your High-Value Mobile Users at Scale Earlier this year, OpenX released its opt-in video ad format into beta after a successful…StaffDecember 6, 2018
Brand InsightsPublisher Trends 3 Questions for Roy Firestone We sat down with Senior Director of Product at OpenX Roy Firestone, to learn a…StaffNovember 13, 2018
Brand InsightsCulture Corner Redefining the Consumer Experience at the 2018 OpenX Demand Summit It’s no secret that today’s ecosystem is trending toward mobile and video, and both marketers…StaffNovember 7, 2018
Videos Watch: Tim Cadogan Discusses the Importance of Quality with Fortune OpenX CEO Tim Cadogan sits down with Fortune writer Aric Jenkins for the magazine’s “CEO…StaffNovember 5, 2018
Mobile InnovationProduct Updates How to Target your High-Value Mobile Users at Scale Identifying and efficiently targeting high-value, known mobile users in an ecosystem saturated with bid requests…StaffOctober 10, 2018
Culture CornerVideos Exploring Digital Minds: Insights from Hewlett Packard Enterprise at the OpenX Brand Summit Episode 3 in our Exploring Digital Minds OpenX Brand Summit series is live! In this…StaffSeptember 27, 2018
Culture CornerVideos Exploring Digital Minds: Insights from SharkNinja at the OpenX Brand Summit Episode 2 in our Exploring Digital Minds OpenX Brand Summit series is live! In this…StaffSeptember 20, 2018
Culture CornerVideos Exploring Digital Minds: Insights from Joey Leichman at the OpenX Brand Summit Follow the OpenX leadership team as they interview some of the industry's most influential stakeholders…StaffSeptember 18, 2018
Culture Corner Celebrating Our Female Leaders in Ad Tech Last week, OpenX had the pleasure of hosting the Pasadena Women in Technology group at…StaffAugust 28, 2018
Brand Insights Our View on Bid Caching Over the last few days there has been a great deal of industry concern about…StaffAugust 20, 2018