Publisher Trends

Our thoughts on the recent news about Google Chrome

Many partners have asked OpenX to share its reaction to Google's May 7th announcement about…

StaffMay 16, 2019

Mobile InnovationPublisher TrendsProduct Updates

App-ads.txt – a critical tool for mobile app publishers to stop bundle spoofing

On March 13, the IAB Tech Lab released a final version of app-ads.txt an important…

StaffApril 12, 2019

Publisher Trends

Old Fraud, New Tricks, Big Threats: Combatting the Latest in Ad Fraud

F or all the progress that’s been made on the quality front in the last…

StaffApril 4, 2019

Publisher Trends

How OpenX and VICE Partnered To Unlock the Value of Programmatic Guaranteed Video

Programmatic guaranteed deals are often positioned as “the best of both worlds” - publishers can…

StaffMarch 1, 2019

Culture Corner

OpenX Supports 4ocean’s Mission at Cannes Lions to Keep Our Beaches Clean

As the advertising industry flocks to the South of France for the Cannes Lions Festival…

StaffJune 17, 2019

Videos

Watch: Tim Cadogan Discusses the Importance of Quality with Fortune

OpenX CEO Tim Cadogan sits down with Fortune writer Aric Jenkins for the magazine’s “CEO…

StaffNovember 5, 2018

Mobile InnovationBrand Insights

How to Target your High-Value Mobile Users at Scale

Earlier this year, OpenX released its opt-in video ad format into beta after a successful…

StaffDecember 6, 2018

Brand InsightsPublisher Trends

3 Questions for Roy Firestone

We sat down with Senior Director of Product at OpenX Roy Firestone, to learn a…

StaffNovember 13, 2018

Brand InsightsCulture Corner

Redefining the Consumer Experience at the 2018 OpenX Demand Summit

It’s no secret that today’s ecosystem is trending toward mobile and video, and both marketers…

StaffNovember 7, 2018

Mobile InnovationProduct Updates

How to Target your High-Value Mobile Users at Scale

Identifying and efficiently targeting high-value, known mobile users in an ecosystem saturated with bid requests…

StaffOctober 10, 2018

Culture CornerVideos

Exploring Digital Minds: Insights from Hewlett Packard Enterprise at the OpenX Brand Summit

Episode 3 in our Exploring Digital Minds OpenX Brand Summit series is live! In this…

StaffSeptember 27, 2018

Culture CornerVideos

Exploring Digital Minds: Insights from SharkNinja at the OpenX Brand Summit

Episode 2 in our Exploring Digital Minds OpenX Brand Summit series is live! In this…

StaffSeptember 20, 2018