While the COVID-19 pandemic has caused unprecedented disruption in both the advertising industry and the…
StaffOctober 5, 2020
With the pandemic affecting the entirety of the commercial world, it is vital for businesses…
StaffSeptember 14, 2020
The COVID-19 pandemic has led to many changes in advertising overall. Some brands, like those…
StaffAugust 5, 2020
Putting the novel COVID-19 pandemic aside, 2020 has been an interesting year in programmatic advertising.…
StaffJuly 27, 2020
It’s been several months since the COVID-19 virus has pushed a large percentage of the…
StaffJuly 13, 2020
Programmatic has continued to capture the attention of media buyers over the last several years…
StaffJune 22, 2020
OpenX’s focus has always been to partner with open web publishers to deliver superior advertising…
StaffJune 15, 2020
According to an IAB survey, 74% of buy-side decision-makers think the novel COVID-19 pandemic will…
StaffApril 30, 2020
This webinar will demonstrate how effective audiences are created, activated, and measured in OpenAudience including:…
StaffApril 29, 2020
Header bidding has been standard practice in the industry for the better part of the…
StaffMarch 30, 2020
The convergence of challenges brought on by changes to privacy regulation, online identity, and the…
StaffMarch 13, 2020
Learn how OpenAudience, our people-based marketing solution for the Open Web, is geared to increase…
StaffMarch 12, 2020
Google recently announced that within two years, Chrome will end support for third-party cookies, and…
StaffFebruary 4, 2020
StaffJanuary 28, 2020
Large parts of Australia are being consumed by absolutely devastating bush-fires. These fires raging across…
StaffJanuary 17, 2020
Holiday shopping is now on the minds of consumers as December quickly approaches. This means…
StaffNovember 7, 2019
For TheXchange this year, OpenX decided to do things a little differently and, for the…
StaffOctober 29, 2019
As we reluctantly say goodbye to summer and roll into fall, the holidays are inching…
StaffSeptember 25, 2019
As the advertising industry flocks to the South of France for the Cannes Lions Festival…
StaffJune 17, 2019
Many partners have asked OpenX to share its reaction to Google's May 7th announcement about…
StaffMay 16, 2019
On March 13, the IAB Tech Lab released a final version of app-ads.txt an important…
StaffApril 12, 2019
Programmatic guaranteed deals are often positioned as “the best of both worlds” - publishers can…
StaffMarch 1, 2019
Earlier this year, OpenX released its opt-in video ad format into beta after a successful…
StaffDecember 6, 2018
We sat down with Senior Director of Product at OpenX Roy Firestone, to learn a…
StaffNovember 13, 2018
It’s no secret that today’s ecosystem is trending toward mobile and video, and both marketers…
StaffNovember 7, 2018
OpenX CEO Tim Cadogan sits down with Fortune writer Aric Jenkins for the magazine’s “CEO…
StaffNovember 5, 2018
Identifying and efficiently targeting high-value, known mobile users in an ecosystem saturated with bid requests…
StaffOctober 10, 2018
Episode 3 in our Exploring Digital Minds OpenX Brand Summit series is live! In this…
StaffSeptember 27, 2018
Episode 2 in our Exploring Digital Minds OpenX Brand Summit series is live! In this…
StaffSeptember 20, 2018
Follow the OpenX leadership team as they interview some of the industry's most influential stakeholders…
StaffSeptember 18, 2018
Last week, OpenX had the pleasure of hosting the Pasadena Women in Technology group at…
StaffAugust 28, 2018
We caught up with Ashley Sargent, Senior Media Buyer at Liberty Mutual on her team’s…
StaffJuly 25, 2018
Last week we hosted our first-ever OpenX Brand Summit in beautiful Newport, Rhode Island. While…
StaffJuly 23, 2018