Sustainability is a key priority for marketers across Europe, with 75% of European brands and agencies reporting that sustainability metrics are a top priority, up from 43% the year prior. There was also a particularly pronounced increase in the reported importance of sustainability metrics in the UK.
This is according to a recent research report published by ExchangeWire, in association with OpenX that reveals sustainability trends in media and advertising for the European digital media industry. Read the full results below.
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OpenX is The Intelligent SSP™ (supply-side platform), simplifying advertising for marketers, advertisers, and publishers worldwide. As one of the largest SSPs globally, OpenX combines the industry’s only fully cloud-based infrastructure with leading AI capabilities to make digital advertising easier and more effective across every format, including CTV. Built to responsibly deliver quality, performance, and adaptability, OpenX makes digital advertising safer, smarter, and built for what’s next. Learn more at www.openx.com.
