Sustainability is a key priority for marketers across Europe, with 75% of European brands and agencies reporting that sustainability metrics are a top priority, up from 43% the year prior. There was also a particularly pronounced increase in the reported importance of sustainability metrics in the UK.
This is according to a recent research report published by ExchangeWire, in association with OpenX that reveals sustainability trends in media and advertising for the European digital media industry. Read the full results below.
About OpenX
OpenX is an independent omni-channel supply-side platform (SSP) and a global leader in supply-side curation, transparency, and sustainability. Through its 100% cloud-based tech stack, OpenX powers advertising across CTV, app, mobile web, and desktop, enabling publishers to deliver marketers with improved performance and dynamic future-proofed solutions. With a 17-year track record of programmatic innovation, OpenX is a direct and trusted partner of the world’s largest publishers, working with more than 130,000 premium publisher domains and over 100,000 advertisers. As the market leader in sustainability, OpenX was the first adtech company to be certified as CarbonNeutral™ and third-party verified for achieving its SBTi Net-Zero targets. Learn more at www.openx.com.
