In exciting news, OpenX has been named one of AdExchanger’s Top 50 Programmatic Power Players for 2024. Released every spring, this searchable directory is widely considered the digital marketing industry’s definitive list of the best agencies, strategic partners, and technology service providers who are pushing the industry forward in measurable ways.
As the role of the SSP evolves, OpenX is facilitating more transparent ways of transacting programmatically across web, CTV, and mobile inventory. This recognition is proof that OpenX is delivering powerful innovations in tech, including the largest supply-side identity graph, to solve persistent client problems and foster a fair and balanced programmatic future.
OpenX was chosen from hundreds of adtech companies from across the globe for innovations in transparency, sustainability, and addressability. AdExchanger’s editors commended the recently announced TV by OpenX initiative and Cookieless Deal Library, which are crucial to unlocking the full potential of not only biddable CTV but also planning for an addressable future in all programmatically available environments.
Finally, the editors acknowledged OpenX’s demonstrated record of creating a greener digital advertising ecosystem by reducing its emissions by more than 90%, among other notable innovations.
“This recognition is a tremendous honor and a reflection of the hundreds of employees around the world who have been instrumental in building on our track record of programmatic innovation,” says John Gentry, CEO at OpenX. “As the patent-holders of header bidding and the creators of the largest independent supply-side identity graph, OpenX has always been on the cutting edge of programmatic, and we are very conscious of how our work is moving the industry forward.”
About OpenX
OpenX is an independent omni-channel supply-side platform (SSP) and a global leader in supply-side curation, transparency, and sustainability. Through its 100% cloud-based tech stack, OpenX powers advertising across CTV, app, mobile web, and desktop, enabling publishers to deliver marketers with improved performance and dynamic future-proofed solutions. With a 17-year track record of programmatic innovation, OpenX is a direct and trusted partner of the world’s largest publishers, working with more than 130,000 premium publisher domains and over 100,000 advertisers. As the market leader in sustainability, OpenX was the first adtech company to be certified as CarbonNeutral™ and third-party verified for achieving its SBTi Net-Zero targets. Learn more at www.openx.com.
