OpenX Earns Spot on the Top 50 Programmatic Power Players 2024 List

By OpenX in Addressability, Sustainability, Transparency|May 3, 2024

In exciting news, OpenX has been named one of AdExchanger’s Top 50 Programmatic Power Players for 2024. Released every spring, this searchable directory is widely considered the digital marketing industry’s definitive list of the best agencies, strategic partners, and technology service providers who are pushing the industry forward in measurable ways. 

As the role of the SSP evolves, OpenX is facilitating more transparent ways of transacting programmatically across web, CTV, and mobile inventory. This recognition is proof that OpenX is delivering powerful innovations in tech, including  the largest supply-side identity graph, to solve persistent client problems and foster a fair and balanced programmatic future.

OpenX was chosen from hundreds of adtech companies from across the globe for innovations in transparency, sustainability, and addressability. AdExchanger’s editors commended the recently announced TV by OpenX initiative and Cookieless Deal Library, which are crucial to unlocking the full potential of not only biddable CTV but also planning for an addressable future in all programmatically available environments. 

Finally, the editors acknowledged OpenX’s demonstrated record of creating a greener digital advertising ecosystem by reducing its emissions by more than 90%, among other notable innovations.

“This recognition is a tremendous honor and a reflection of the hundreds of employees around the world who have been instrumental in building on our track record of programmatic innovation,” says John Gentry, CEO at OpenX. “As the patent-holders of header bidding and the creators of the largest independent supply-side identity graph, OpenX has always been on the cutting edge of programmatic, and we are very conscious of how our work is moving the industry forward.”