At Least Four-In-Ten Campaigns Will Run on CTV in the Next Two Years

By OpenX in CTV|March 5, 2024

As the programmatic ecosystem prepares for the deprecation of the third-party cookie, the proportion of campaigns run via CTV across Europe is set to increase substantially while brands and agencies alike lean more into curated media buys. 

This is according to a new research report published by ExchangeWire, in association with OpenX, that reveals trends in CTV and targeting for the European digital media industry.