Videos OpenX CEO Tim Cadogan Backstage at Advertising Week NY 2017 Trust, transparency and the future of ad tech were high on the list of priorities…StaffSeptember 27, 2017
Product Updates How We Are Rolling Out The First Transparent First-Price Auction Supply path optimization. Auction mechanics. First-price auctions. These phrases have been tossed around a lot…StaffSeptember 7, 2017
Brand InsightsPublisher Trends Truth and Transparency Key To Programmatic Growth The advertising industry is in the early stages of a massive re-invention that will result…StaffSeptember 6, 2017
Mobile InnovationProduct Updates Choosing a Monetization SDK: Seek Quality and Differentiated Demand Across Formats As mobile becomes an increasingly popular avenue for advertisers looking to reach audiences, app publishers…StaffAugust 24, 2017
Publisher Trends Why Publishers Need to Prepare for GDPR and How to Go About It May 25, 2018 – that’s the day the General Data Protection Regulation, commonly referred to…StaffAugust 16, 2017
Mobile InnovationCulture Corner Exploring Seattle and Mobile Programmatic Opportunities (In That Order) Last week we hosted our first Mobile App Summit in Seattle, bringing together our closest…StaffAugust 10, 2017
Publisher TrendsProduct Updates How We’re Protecting Digital Advertising from Malware While pop-up ads, auto-playing videos, and forced redirects are rightly regarded by users as great…StaffAugust 7, 2017
Mobile InnovationCulture Corner 3 Questions for Maggie Mesa, VP of Mobile Business Development 1.Who is Maggie Mesa, what do you do at OpenX, and how do you make…StaffAugust 2, 2017
Brand InsightsProduct Updates Bid Smarter, Not Harder with Exchange-Level Insights Whenever I ask buyers about bid strategy specific to individual exchanges, I get crickets paired…StaffAugust 1, 2017
Publisher Trends Publisher Spotlight: Match Media Group Match Media Group, a leader in online dating services, reaches 62 million users globally across…StaffJuly 31, 2017
Videos About OpenX Mobile At OpenX, we work with over 900 premium app publishers and handle upwards of 100…StaffJuly 20, 2017
Publisher TrendsProduct Updates Ads.txt: Another Step Towards a Clean and Transparent Digital Ad Ecosystem On June 27, the IAB Tech Lab released the final ads.txt spec as part of…StaffJuly 6, 2017
Culture Corner Au Revoir, Cannes! In a blink of an eye we’ve already disembarked the Lady in Blue after a…StaffJune 22, 2017
Videos OpenX Bidder Learn about the value of header bidding for publishers and buyers and why OpenX Bidder…StaffJune 14, 2017
Publisher TrendsCulture Corner A Publisher, a Brand and an Agency walk into AdMonsters Ops "We don’t need more ads. We need better ads.” That was the sentiment shared by…StaffJune 12, 2017
Mobile InnovationProduct Updates Four Pathways to Better Mobile Monetization As more people consume content in mobile environments, particularly in app, it’s no surprise that…StaffMay 19, 2017
Videos OpenX Real-Time Guaranteed Explained Wouldn't it be great to combine the benefits of direct deals with the efficiency of…StaffMay 14, 2017
Brand Insights Buyer Spotlight: Butler, Shine, Stern & Partners 1. What is BSSP’s unique expertise in the industry? Performance marketing is something we’re passionate…StaffApril 25, 2017
Culture Corner OpenX Cares 2017: Giving Back as One We recently wrapped up our third annual OpenX Cares activities – a little earlier in…StaffApril 7, 2017
Publisher Trends Publisher Spotlight: CafeMedia Last month CafeMedia reached 91 million unique monthly US visitors and took the #23 spot…StaffApril 5, 2017
Videos Progressive Partnership Stories – Amobee (Formerly Turn) Hear from our partners at Amobee and see how we work together to connect buyers…StaffMarch 30, 2017
Videos The Case for Engaging Mobile Ad Formats Mobile app publishers – here are a few reasons why you should mix up your…StaffMarch 30, 2017
Product Updates Programmatic Direct 101 for Buyers: When to Choose Which Buying Method Ever wondered when to use which Programmatic Direct buying model? Here’s a guide!Learn more about…StaffMarch 27, 2017
Product Updates Programmatic Direct 101 for Buyers: How does Real-time Guaranteed Work? Ever wondered how exactly a guaranteed programmatic deal would work? Easy – it combines the…StaffMarch 21, 2017
Product Updates Programmatic Direct 101 for Buyers: Understanding PMP Deal Types Private Marketplaces provide buyers with priority access, more insight, and easy execution. But not all…StaffMarch 8, 2017
Videos Ad Footprint Overview Publishers need to know what is happening on their webpages to optimize page performance. Ad…StaffMarch 3, 2017
Mobile InnovationBrand InsightsCulture Corner #MWC17: Re-Inventing Advertising in a Mobile-First World After a week spent navigating through the madness that is Mobile World Congress — recovering…StaffMarch 2, 2017
Mobile InnovationBrand InsightsCulture Corner #MWC17: Live Video and Chat Bots Usher in the Era of Real-time Content While many come to MWC in Barcelona to discover the latest in mobile phones, driverless…StaffFebruary 28, 2017
Publisher Trends Publisher Spotlight: Advance Local What do you do as a great content leader? Like everyone else, we’re trying to…StaffJanuary 23, 2017
Brand Insights Buyer Spotlight: Katana How is Programmatic growing at Katana? Since Katana’s inception in 2013, we have specifically focused…StaffJanuary 20, 2017
Brand InsightsPublisher Trends Three Questions for Paul Sternhell 1. Who is Paul Sternhell, what do you do at OpenX, and how do you make…StaffJanuary 18, 2017
Brand InsightsPublisher Trends How OpenX Keeps Partners Safe from Attacks Like Methbot This week, White Ops announced the discovery of Methbot, a large botnet fraud operation that…StaffDecember 23, 2016
Brand InsightsPublisher Trends Combating Fraud – Part 3: The Right Approach Drastically reducing ad fraud must happen for marketers to have the confidence in the audiences…StaffDecember 15, 2016