Trust, transparency and the future of ad tech were high on the list of priorities…
StaffSeptember 27, 2017
The advertising industry is in the early stages of a massive re-invention that will result…
StaffSeptember 6, 2017
As mobile becomes an increasingly popular avenue for advertisers looking to reach audiences, app publishers…
StaffAugust 24, 2017
May 25, 2018 – that’s the day the General Data Protection Regulation, commonly referred to…
StaffAugust 16, 2017
Last week we hosted our first Mobile App Summit in Seattle, bringing together our closest…
StaffAugust 10, 2017
While pop-up ads, auto-playing videos, and forced redirects are rightly regarded by users as great…
StaffAugust 7, 2017
StaffAugust 5, 2017
Whenever I ask buyers about bid strategy specific to individual exchanges, I get crickets paired…
StaffAugust 1, 2017
Match Media Group, a leader in online dating services, reaches 62 million users globally across…
StaffJuly 31, 2017
At OpenX, we work with over 900 premium app publishers and handle upwards of 100…
StaffJuly 20, 2017
Learn about the value of header bidding for publishers and buyers and why OpenX Bidder…
StaffJune 14, 2017
StaffMay 25, 2017
StaffMay 20, 2017
As more people consume content in mobile environments, particularly in app, it’s no surprise that…
StaffMay 19, 2017
Wouldn't it be great to combine the benefits of direct deals with the efficiency of…
StaffMay 14, 2017
1. What is BSSP’s unique expertise in the industry? Performance marketing is something we’re passionate…
StaffApril 25, 2017
We recently wrapped up our third annual OpenX Cares activities – a little earlier in…
StaffApril 7, 2017
Last month CafeMedia reached 91 million unique monthly US visitors and took the #23 spot…
StaffApril 5, 2017
Hear from our partners at Amobee and see how we work together to connect buyers…
StaffMarch 30, 2017
Mobile app publishers – here are a few reasons why you should mix up your…
StaffMarch 30, 2017
Ever wondered when to use which Programmatic Direct buying model? Here’s a guide!Learn more about…
StaffMarch 27, 2017
Ever wondered how exactly a guaranteed programmatic deal would work? Easy – it combines the…
StaffMarch 21, 2017
Private Marketplaces provide buyers with priority access, more insight, and easy execution. But not all…
StaffMarch 8, 2017
Publishers need to know what is happening on their webpages to optimize page performance. Ad…
StaffMarch 3, 2017
After a week spent navigating through the madness that is Mobile World Congress — recovering…
StaffMarch 2, 2017
While many come to MWC in Barcelona to discover the latest in mobile phones, driverless…
StaffFebruary 28, 2017
How is Programmatic growing at Katana? Since Katana’s inception in 2013, we have specifically focused…
StaffJanuary 20, 2017
StaffJanuary 5, 2017
This week, White Ops announced the discovery of Methbot, a large botnet fraud operation that…
StaffDecember 23, 2016
Drastically reducing ad fraud must happen for marketers to have the confidence in the audiences…
StaffDecember 15, 2016