As we reluctantly say goodbye to summer and roll into fall, the holidays are inching…
StaffSeptember 25, 2019
Many partners have asked OpenX to share its reaction to Google's May 7th announcement about…
StaffMay 16, 2019
On March 13, the IAB Tech Lab released a final version of app-ads.txt an important…
StaffApril 12, 2019
Programmatic guaranteed deals are often positioned as “the best of both worlds” - publishers can…
StaffMarch 1, 2019
Earlier this year, OpenX released its opt-in video ad format into beta after a successful…
StaffDecember 6, 2018
We sat down with Senior Director of Product at OpenX Roy Firestone, to learn a…
StaffNovember 13, 2018
It’s no secret that today’s ecosystem is trending toward mobile and video, and both marketers…
StaffNovember 7, 2018
OpenX CEO Tim Cadogan sits down with Fortune writer Aric Jenkins for the magazine’s “CEO…
StaffNovember 5, 2018
Identifying and efficiently targeting high-value, known mobile users in an ecosystem saturated with bid requests…
StaffOctober 10, 2018