StaffFebruary 7, 2018
What happened when Philly.com prioritized OpenX Bidder to compete against all inventory, including direct-sold campaigns?…
StaffNovember 15, 2017
We chatted with Alex Andreyev, VP, Partner, Integrated Investment at Universal McCann Worldwide on programmatic…
StaffOctober 31, 2017
StaffOctober 20, 2017
Last week, more than 40 partners from DSPs, brands and the publishing side joined OpenX…
StaffOctober 19, 2017
Trust, transparency and the future of ad tech were high on the list of priorities…
StaffOctober 3, 2017
Trust, transparency and the future of ad tech were high on the list of priorities…
StaffOctober 3, 2017
StaffOctober 1, 2017
StaffSeptember 30, 2017
Trust, transparency and the future of ad tech were high on the list of priorities…
StaffSeptember 29, 2017
Trust, transparency and the future of ad tech were high on the list of priorities…
StaffSeptember 29, 2017
The future of ad tech was high on the list of priorities for digital publishers,…
StaffSeptember 28, 2017
Trust, transparency and the future of ad tech were high on the list of priorities…
StaffSeptember 27, 2017
Supply path optimization. Auction mechanics. First-price auctions. These phrases have been tossed around a lot…
StaffSeptember 7, 2017
The advertising industry is in the early stages of a massive re-invention that will result…
StaffSeptember 6, 2017
As mobile becomes an increasingly popular avenue for advertisers looking to reach audiences, app publishers…
StaffAugust 24, 2017
May 25, 2018 – that’s the day the General Data Protection Regulation, commonly referred to…
StaffAugust 16, 2017
Last week we hosted our first Mobile App Summit in Seattle, bringing together our closest…
StaffAugust 10, 2017
While pop-up ads, auto-playing videos, and forced redirects are rightly regarded by users as great…
StaffAugust 7, 2017
StaffAugust 5, 2017
Whenever I ask buyers about bid strategy specific to individual exchanges, I get crickets paired…
StaffAugust 1, 2017
Match Media Group, a leader in online dating services, reaches 62 million users globally across…
StaffJuly 31, 2017
At OpenX, we work with over 900 premium app publishers and handle upwards of 100…
StaffJuly 20, 2017
Learn about the value of header bidding for publishers and buyers and why OpenX Bidder…
StaffJune 14, 2017
StaffMay 25, 2017