Publisher Trends

Old Fraud, New Tricks, Big Threats: Combatting the Latest in Ad Fraud

F or all the progress that’s been made on the quality front in the last…

StaffApril 4, 2019

Publisher Trends

How OpenX and VICE Partnered To Unlock the Value of Programmatic Guaranteed Video

Programmatic guaranteed deals are often positioned as “the best of both worlds” - publishers can…

StaffMarch 1, 2019

Mobile InnovationBrand Insights

How to Target your High-Value Mobile Users at Scale

Earlier this year, OpenX released its opt-in video ad format into beta after a successful…

StaffDecember 6, 2018

Brand InsightsPublisher Trends

3 Questions for Roy Firestone

We sat down with Senior Director of Product at OpenX Roy Firestone, to learn a…

StaffNovember 13, 2018

Brand InsightsCulture Corner

Redefining the Consumer Experience at the 2018 OpenX Demand Summit

It’s no secret that today’s ecosystem is trending toward mobile and video, and both marketers…

StaffNovember 7, 2018

Mobile InnovationProduct Updates

How to Target your High-Value Mobile Users at Scale

Identifying and efficiently targeting high-value, known mobile users in an ecosystem saturated with bid requests…

StaffOctober 10, 2018

Culture CornerVideos

Exploring Digital Minds: Insights from Hewlett Packard Enterprise at the OpenX Brand Summit

Episode 3 in our Exploring Digital Minds OpenX Brand Summit series is live! In this…

StaffSeptember 27, 2018

Culture CornerVideos

Exploring Digital Minds: Insights from SharkNinja at the OpenX Brand Summit

Episode 2 in our Exploring Digital Minds OpenX Brand Summit series is live! In this…

StaffSeptember 20, 2018

Culture CornerVideos

Exploring Digital Minds: Insights from Joey Leichman at the OpenX Brand Summit

Follow the OpenX leadership team as they interview some of the industry's most influential stakeholders…

StaffSeptember 18, 2018

Culture Corner

Celebrating Our Female Leaders in Ad Tech

Last week, OpenX had the pleasure of hosting the Pasadena Women in Technology group at…

StaffAugust 28, 2018

Brand Insights

Our View on Bid Caching

Over the last few days there has been a great deal of industry concern about…

StaffAugust 20, 2018

Brand Insights

Buyer Spotlight: Liberty Mutual

We caught up with Ashley Sargent, Senior Media Buyer at Liberty Mutual on her team’s…

StaffJuly 25, 2018