At Cannes Lions 2025, OpenX brought together industry experts for a critical conversation about the persistent undervaluing of news media in advertising. Moderated by Anothony Katsur, CEO of IAB Tech Lab, the panel featured Amanda Forrester (VP of Marketing and Communications, OpenX), Victoria Milo (SVP, Media Solutions & Emerging Technology, Monks), Alena DeSalvo (VP of Marketing, Sightly), and Peter Yardley-Jones (VP, Inventory Management & Yield Ops, BBC Studios).
The panel addressed the global decline in news media ad spend, driven largely by brand safety concerns amidst today’s volatile political climate. Panelists emphasized how supply-side targeting can significantly improve advertiser confidence and campaign performance.
Watch their conversation above or via this link, and discover how OpenX is transforming news media advertising through advanced curation solutions and partnerships with Sightly and Scope3.
Ready to elevate your news advertising strategy? Contact us today.
About OpenX
OpenX is The Intelligent SSP™ (supply-side platform), simplifying advertising for marketers, advertisers, and publishers worldwide. As one of the largest SSPs globally, OpenX combines the industry’s only fully cloud-based infrastructure with leading AI capabilities to make digital advertising easier and more effective across every format, including CTV. Built to responsibly deliver quality, performance, and adaptability, OpenX makes digital advertising safer, smarter, and built for what’s next. Learn more at www.openx.com.
