At Cannes Lions 2025, OpenX hosted a panel featuring industry leaders exploring the shifting dynamics of CTV advertising. Moderated by Tameka Kee, SVP of Programming and Operations at CIMM, the discussion included insights from Scott Ensign (Chief Strategy Officer, Butler/Till), Aulden Kaye Yi (Head of Advertising Partnerships, Philo), Matt Sattel (Chief Revenue Officer, OpenX), and Ashwin Navin (co-founder and CEO, Samba TV).
The panel delved into how economic volatility is driving advertisers toward biddable CTV, why traditional upfront commitments are changing, and how real-time bidding empowers advertisers to scale unique creative formats efficiently.
Watch their conversation above or via this link, and learn how TV by OpenX is leading the evolution in biddable CTV to maximize flexibility and performance for advertisers and publishers.
Ready to redefine your CTV strategy? Contact us today to discover the benefits of going biddable.
About OpenX
OpenX is The Intelligent SSP™ (supply-side platform), simplifying advertising for marketers, advertisers, and publishers worldwide. As one of the largest SSPs globally, OpenX combines the industry’s only fully cloud-based infrastructure with leading AI capabilities to make digital advertising easier and more effective across every format, including CTV. Built to responsibly deliver quality, performance, and adaptability, OpenX makes digital advertising safer, smarter, and built for what’s next. Learn more at www.openx.com.
