At Cannes Lions 2025, OpenX facilitated a forward-looking discussion on global privacy trends and their impact on digital advertising addressability. Moderated by Seb Joseph, Executive Editor at Digiday, the conversation featured insights from Julie Rooney (Chief Privacy Officer, OpenX), Will Doherty (SVP, Inventory Development, The Trade Desk), Zach Lain (Director, Global Data Partnerships, PepsiCo), and Matt Burgess (VP, Programmatic and Adtech, Vevo).
The panel examined the industry’s shift toward authenticated and consented environments — especially in channels like CTV and audio — which offer improved consumer experiences and enhanced targeting capabilities without compromising privacy. They also discussed the importance of helping buyers and publishers get a fuller picture of their consumers through interoperable signal strategies.
Watch their conversation above or via this link, and discover how OpenX provides holistic solutions for our partners to drive addressability and consumer trust.
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About OpenX
OpenX is The Intelligent SSP™ (supply-side platform), simplifying advertising for marketers, advertisers, and publishers worldwide. As one of the largest SSPs globally, OpenX combines the industry’s only fully cloud-based infrastructure with leading AI capabilities to make digital advertising easier and more effective across every format, including CTV. Built to responsibly deliver quality, performance, and adaptability, OpenX makes digital advertising safer, smarter, and built for what’s next. Learn more at www.openx.com.
