The future of ad tech was high on the list of priorities for digital publishers,…
StaffSeptember 28, 2017
Supply path optimization. Auction mechanics. First-price auctions. These phrases have been tossed around a lot…
StaffSeptember 7, 2017
The advertising industry is in the early stages of a massive re-invention that will result…
StaffSeptember 6, 2017
As mobile becomes an increasingly popular avenue for advertisers looking to reach audiences, app publishers…
StaffAugust 24, 2017
May 25, 2018 – that’s the day the General Data Protection Regulation, commonly referred to…
StaffAugust 16, 2017
Last week we hosted our first Mobile App Summit in Seattle, bringing together our closest…
StaffAugust 10, 2017
While pop-up ads, auto-playing videos, and forced redirects are rightly regarded by users as great…
StaffAugust 7, 2017
Whenever I ask buyers about bid strategy specific to individual exchanges, I get crickets paired…
StaffAugust 1, 2017
Match Media Group, a leader in online dating services, reaches 62 million users globally across…
StaffJuly 31, 2017