In recognition of OpenX’s ongoing commitment to transparency, Pixalate rated OpenX the number-one independent supply-side platform for CTV In its Q2 2023 Global CTV Seller Trust Index and the number-two CTV SSP overall.
OpenX earned straight As, achieving scores of 89, 88, and 86 across Amazon Fire TV, Samsung, and Roku, respectively.
Pixalate’s Seller Trust Index is a signal that for all parts of the advertising ecosystem – publishers, DSPs, agencies, or brands – transparency and trust are a requirement for successful addressable CTV campaigns.
As an independent SSP, OpenX prioritizes direct relationships and dynamic innovative technology. Rather than trying to achieve growth at all costs, we maintain quality while providing the scale to deliver on buyer needs.
Additionally, taking action to limit re-sellers and made for advertising domains while prioritizing direct connections enables us to maintain consistently high quality and transparency standards.
Pixalate’s Seller Trust Indexes are based on a variety of seller factors, including invalid traffic (IVT), household reach, server-side ad insertion (SSAI) transparency, and spoofing. The Global CTV Seller Trust Index ranks global sellers of programmatic CTV advertising inventory sold on Roku, Amazon Fire TV, and Samsung devices.
About OpenX
OpenX is an independent omni-channel supply-side platform (SSP) and a global leader in supply-side curation, transparency, and sustainability. Through its 100% cloud-based tech stack, OpenX powers advertising across CTV, app, mobile web, and desktop, enabling publishers to deliver marketers with improved performance and dynamic future-proofed solutions. With a 17-year track record of programmatic innovation, OpenX is a direct and trusted partner of the world’s largest publishers, working with more than 130,000 premium publisher domains and over 100,000 advertisers. As the market leader in sustainability, OpenX was the first adtech company to be certified as CarbonNeutral™ and third-party verified for achieving its SBTi Net-Zero targets. Learn more at www.openx.com.
