In recognition of OpenX’s ongoing commitment to transparency, Pixalate rated OpenX the number-one independent supply-side platform for CTV In its Q2 2023 Global CTV Seller Trust Index and the number-two CTV SSP overall.
OpenX earned straight As, achieving scores of 89, 88, and 86 across Amazon Fire TV, Samsung, and Roku, respectively.
Pixalate’s Seller Trust Index is a signal that for all parts of the advertising ecosystem – publishers, DSPs, agencies, or brands – transparency and trust are a requirement for successful addressable CTV campaigns.
As an independent SSP, OpenX prioritizes direct relationships and dynamic innovative technology. Rather than trying to achieve growth at all costs, we maintain quality while providing the scale to deliver on buyer needs.
Additionally, taking action to limit re-sellers and made for advertising domains while prioritizing direct connections enables us to maintain consistently high quality and transparency standards.
Pixalate’s Seller Trust Indexes are based on a variety of seller factors, including invalid traffic (IVT), household reach, server-side ad insertion (SSAI) transparency, and spoofing. The Global CTV Seller Trust Index ranks global sellers of programmatic CTV advertising inventory sold on Roku, Amazon Fire TV, and Samsung devices.