The 2024 election season is upon us, and buyers are looking to gain an advantage with improved data-driven audience targeting and political-approved inventory solutions.
OpenX’s auction packages leverage supply-side targeting to enable buyers to granularly target voters across formats at scale. Buyers can quickly and easily activate turnkey deals via pre-built or customized deal IDs, across premium and direct CTV, display, and mobile inventory.
Supply-side targeting will be new to most advertisers this political season. It works by applying data directly within the bidstream, bringing campaigns closer to the supply through direct SSP-publisher integrations.
OpenX delivers access to political-approved, premium inventory at scale across video, display, and CTV through our direct publisher relationships and proprietary publisher control tools.
Packages can be customized according to campaign goals and activated against target audiences using first-party data, our data partners, or via highly curated inventory targeting.
With OpenX’s political supply-side targeting, buyers can access:
Interested in getting your political deal IDs set up today? Download the one-sheet below.