Earlier this week, Openx and Google announced a first of its kind collaboration that will bring the entire OpenX exchange into the cloud with Google Cloud Platform (GCP). Through this deployment, OpenX will become the first ever major exchange to move all workloads fully into the public cloud.
This collaboration represents an evolutionary leap forward in how advertising exchanges operate today. Every other scaled exchange utilizes physical server locations around the world to power their businesses. These legacy systems inhibit rapid innovation due to the incredible maintenance costs and capital expenditures that must be diverted to sustain their lifecycle. Additionally, servers can become outdated quickly, and the need to be close to the markets they power can significantly prolong the process of global expansion.
In utilizing GCP to power our global exchange, OpenX will be running on the same technology as Google themselves, and it will allow us to deliver faster innovations into the market and far greater efficiency for both buyers and sellers. Specific benefits include:
Work on integrating the five year technology collaboration began in 2018 and we expect to complete the full transition to the cloud by the end of Q2, 2019. The partnership represents a significant step forward for not just OpenX, but digital advertising as an industry, and we look forward to sharing more updates as work on the integration is completed.
Get the latest in Ad Tech, products, events, articles, and the industries top stories.
Thank you for signing up for the OpenX blog! You will receive a confirmation email shortly.