Earlier this year, OpenX released its opt-in video ad format into beta after a successful alpha where we saw the ad format drive huge results for both publishers and brands, with completion rates averaging 90%.
The format is a “win-win-win” since it delivers a great experience for the publisher, brand and consumer. Through our research with MediaMath and the Mobile Marketing Association, we found that 8 out of 10 consumers prefer opt-in video over other ad formats.
For companies like Liftoff, a mobile DSP for user acquisition and retargeting, opt-in video has given them the ability to provide the app developers in their ecosystem with an ad format that is both consumer friendly and proven to drive performance results.
Liftoff relies on quality signals to bid intelligently, and after optimizing their technical integration with OpenX, the DSP increased its win rate by more than 6x when they began utilizing the opt-in video signal in the bid request, which ultimately delivered more scale and value for their advertisers.
Learn more about how Liftoff successfully leveraged the power of opt-in in our short video, and click the link below to download the full case study.
About OpenX
OpenX is an independent omni-channel supply-side platform (SSP) and a global leader in supply-side curation, transparency, and sustainability. Through its 100% cloud-based tech stack, OpenX powers advertising across CTV, app, mobile web, and desktop, enabling publishers to deliver marketers with improved performance and dynamic future-proofed solutions. With a 17-year track record of programmatic innovation, OpenX is a direct and trusted partner of the world’s largest publishers, working with more than 130,000 premium publisher domains and over 100,000 advertisers. As the market leader in sustainability, OpenX was the first adtech company to be certified as CarbonNeutral™ and third-party verified for achieving its SBTi Net-Zero targets. Learn more at www.openx.com.
