Identifying and efficiently targeting high-value, known mobile users in an ecosystem saturated with bid requests has historically proven to be difficult. To remedy this, we have developed Device ID Targeting, a feature that helps DSPs effectively optimize QPS and shape app traffic.
Now, customers have the flexibility to target their known users via two methods: creating tailored user segments with deal IDs, or shaping all traffic around a device ID library. This advanced capability will allow you to control your inbound traffic flow and achieve your campaign performance goals.
“Device ID targeting is a great tool for DSPs looking to ensure access to their high-value users while still maximizing QPS usage on mobile app traffic. We built this capability to help customers connect the dots between their user segments and our traffic – it has allowed early adopters to more optimally target the users that drive individual campaign performance and has increased the overall efficiency of their integrations.”
–Krushna Merchant, Product Lead
Please reach out to your OpenX account manager to learn more!
About OpenX
OpenX is an independent omni-channel supply-side platform (SSP) and a global leader in supply-side curation, transparency, and sustainability. Through its 100% cloud-based tech stack, OpenX powers advertising across CTV, app, mobile web, and desktop, enabling publishers to deliver marketers with improved performance and dynamic future-proofed solutions. With a 17-year track record of programmatic innovation, OpenX is a direct and trusted partner of the world’s largest publishers, working with more than 130,000 premium publisher domains and over 100,000 advertisers. As the market leader in sustainability, OpenX was the first adtech company to be certified as CarbonNeutral™ and third-party verified for achieving its SBTi Net-Zero targets. Learn more at www.openx.com.
