Identifying and efficiently targeting high-value, known mobile users in an ecosystem saturated with bid requests has historically proven to be difficult. To remedy this, we have developed Device ID Targeting, a feature that helps DSPs effectively optimize QPS and shape app traffic.
Now, customers have the flexibility to target their known users via two methods: creating tailored user segments with deal IDs, or shaping all traffic around a device ID library. This advanced capability will allow you to control your inbound traffic flow and achieve your campaign performance goals.
“Device ID targeting is a great tool for DSPs looking to ensure access to their high-value users while still maximizing QPS usage on mobile app traffic. We built this capability to help customers connect the dots between their user segments and our traffic – it has allowed early adopters to more optimally target the users that drive individual campaign performance and has increased the overall efficiency of their integrations.”
–Krushna Merchant, Product Lead
Please reach out to your OpenX account manager to learn more!
About OpenX
OpenX is The Intelligent SSP™ (supply-side platform), simplifying advertising for marketers, advertisers, and publishers worldwide. As one of the largest SSPs globally, OpenX combines the industry’s only fully cloud-based infrastructure with leading AI capabilities to make digital advertising easier and more effective across every format, including CTV. Built to responsibly deliver quality, performance, and adaptability, OpenX makes digital advertising safer, smarter, and built for what’s next. Learn more at www.openx.com.
