Insights from Viacom at Advertising Week NY

By Ian Davidson, Platform Demand at OpenX in Brands & Agencies, Videos|October 5, 2018

In the next installment of our “Exploring Digital Minds” video series we’re chatting with some of the most influential players in our industry during Advertising Week New York!

In this episode, Ian sits down with Viacom’s SVP Digital Media, Audience Science Robert Spratlen to discuss reaching consumers in a fragment landscape, expectations of the programmatic ecosystem and the promise of CTV.