Product Updates How to Leverage Data for Programmatic Direct: Types of Targeting Data Data powers programmatic advertising and can be a powerful tool for improving performance. We’ve built…Dmitri KazanskiJune 6, 2017
Brand Insights Buyer Spotlight: Butler, Shine, Stern & Partners 1. What is BSSP’s unique expertise in the industry? Performance marketing is something we’re passionate…StaffApril 25, 2017
Product Updates Programmatic Direct 101 for Buyers: When to Choose Which Buying Method Ever wondered when to use which Programmatic Direct buying model? Here’s a guide!Learn more about…StaffMarch 27, 2017
Product Updates Programmatic Direct 101 for Buyers: How does Real-time Guaranteed Work? Ever wondered how exactly a guaranteed programmatic deal would work? Easy – it combines the…StaffMarch 21, 2017
Product Updates Programmatic Direct 101 for Buyers: Understanding PMP Deal Types Private Marketplaces provide buyers with priority access, more insight, and easy execution. But not all…StaffMarch 8, 2017
Brand Insights Buyer Spotlight: Katana How is Programmatic growing at Katana? Since Katana’s inception in 2013, we have specifically focused…StaffJanuary 20, 2017
Brand InsightsPublisher Trends Three Questions for Paul Sternhell 1. Who is Paul Sternhell, what do you do at OpenX, and how do you make…StaffJanuary 18, 2017
Videos OpenX Demand Summit 2016 Highlights For our 2016 annual Demand Summit, we gathered at Half Moon Bay with 45 of…StaffNovember 15, 2016