Episode 3 in our Exploring Digital Minds OpenX Brand Summit series is live! In this episode, Ian sits with Adam Benaroya, senior manager, global head of performance media at Hewlett Packard Enterprise to discuss programmatic targeting strategies, preferred creative types and un-cutting the cord.
About OpenX
OpenX is The Intelligent SSP™ (supply-side platform), simplifying advertising for marketers, advertisers, and publishers worldwide. As one of the largest SSPs globally, OpenX combines the industry’s only fully cloud-based infrastructure with leading AI capabilities to make digital advertising easier and more effective across every format, including CTV. Built to responsibly deliver quality, performance, and adaptability, OpenX makes digital advertising safer, smarter, and built for what’s next. Learn more at www.openx.com.
