We’re excited to launch our new video blog series, Exploring Digital Minds!
Follow the OpenX leadership team as they interview some of the industry’s most influential stakeholders on topics ranging from programmatic strategy to exciting industry trends. Starting off the series is our own vice president of programmatic demand, Ian Davidson, who sat down with a few of the attendees from our inaugural OpenX Brand Summit.
In this episode, Ian sits with Joseph Leichman, senior director of buyer development at OpenX to discuss the company’s first Brand Summit, new trends shaping a brand’s programmatic buying strategy and Joey’s failed dreams to become a rockstar.
About OpenX
OpenX is an independent omni-channel supply-side platform (SSP) and a global leader in supply-side curation, transparency, and sustainability. Through its 100% cloud-based tech stack, OpenX powers advertising across CTV, app, mobile web, and desktop, enabling publishers to deliver marketers with improved performance and dynamic future-proofed solutions. With a 17-year track record of programmatic innovation, OpenX is a direct and trusted partner of the world’s largest publishers, working with more than 130,000 premium publisher domains and over 100,000 advertisers. As the market leader in sustainability, OpenX was the first adtech company to be certified as CarbonNeutral™ and third-party verified for achieving its SBTi Net-Zero targets. Learn more at www.openx.com.
