Follow the OpenX leadership team as they interview some of the industry’s most influential stakeholders on topics ranging from programmatic strategy to exciting industry trends. Starting off the series is our own vice president of programmatic demand, Ian Davidson, who sat down with a few of the attendees from our inaugural OpenX Brand Summit.
In this episode, Ian sits with Joseph Leichman, senior director of buyer development at OpenX to discuss the company’s first Brand Summit, new trends shaping a brand’s programmatic buying strategy and Joey’s failed dreams to become a rockstar.
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