In the next installment of our “Exploring Digital Minds” video series we sat down with some of the top demand players in the industry.
In this episode, OpenX President John Gentry sits down with BuzzFeed SVP of Global Business Operations Dan Walsh to discuss the evolution of BuzzFeed’s content strategy and how it translates into programmatic. The two also talk about the introduction of “BuzzCuts” and the opportunity advertisers have to reach a variety of audiences across all of the media company’s brands.
About OpenX
OpenX is an independent omni-channel supply-side platform (SSP) and a global leader in supply-side curation, transparency, and sustainability. Through its 100% cloud-based tech stack, OpenX powers advertising across CTV, app, mobile web, and desktop, enabling publishers to deliver marketers with improved performance and dynamic future-proofed solutions. With a 17-year track record of programmatic innovation, OpenX is a direct and trusted partner of the world’s largest publishers, working with more than 130,000 premium publisher domains and over 100,000 advertisers. As the market leader in sustainability, OpenX was the first adtech company to be certified as CarbonNeutral™ and third-party verified for achieving its SBTi Net-Zero targets. Learn more at www.openx.com.
