In the next installment of our “Exploring Digital Minds” video series we sat down with some of the top demand players in the industry.

In this episode, OpenX President John Gentry sits down with BuzzFeed SVP of Global Business Operations Dan Walsh to discuss the evolution of BuzzFeed’s¬†content strategy and how it translates into programmatic. The two also talk about the introduction of “BuzzCuts” and the opportunity advertisers have to reach a variety of audiences across all of the media company’s brands.