In the next installment of our “Exploring Digital Minds” video series we sat down with some of the top demand players in the industry.
In this episode, OpenX President John Gentry sits down with BuzzFeed SVP of Global Business Operations Dan Walsh to discuss the evolution of BuzzFeed’s content strategy and how it translates into programmatic. The two also talk about the introduction of “BuzzCuts” and the opportunity advertisers have to reach a variety of audiences across all of the media company’s brands.
About OpenX
OpenX is The Intelligent SSP™ (supply-side platform), simplifying advertising for marketers, advertisers, and publishers worldwide. As one of the largest SSPs globally, OpenX combines the industry’s only fully cloud-based infrastructure with leading AI capabilities to make digital advertising easier and more effective across every format, including CTV. Built to responsibly deliver quality, performance, and adaptability, OpenX makes digital advertising safer, smarter, and built for what’s next. Learn more at www.openx.com.
