Watch: Tim Cadogan Discusses the Importance of Quality with Fortune

By OpenX in Videos|November 5, 2018

OpenX CEO Tim Cadogan sits down with Fortune writer Aric Jenkins for the magazine’s “CEO Initiative” series to discuss the future of consumer engagement and the growing role programmatic is playing to shape today‚Äôs modern digital advertising industry.

Watch below to learn more about the benefits of data-driven marketing and the challenges marketers face in a world that demands quality advertising.