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Watch: Tim Cadogan Discusses the Importance of Quality with Fortune

By OpenX in Videos|November 5, 2018

OpenX CEO Tim Cadogan sits down with Fortune writer Aric Jenkins for the magazine’s “CEO Initiative” series to discuss the future of consumer engagement and the growing role programmatic is playing to shape today’s modern digital advertising industry.

Watch below to learn more about the benefits of data-driven marketing and the challenges marketers face in a world that demands quality advertising.


About OpenX

OpenX is an independent omni-channel supply-side platform (SSP) and a global leader in supply-side curation, transparency, and sustainability. Through its 100% cloud-based tech stack, OpenX powers advertising across CTV, app, mobile web, and desktop, enabling publishers to deliver marketers with improved performance and dynamic future-proofed solutions. With a 17-year track record of programmatic innovation, OpenX is a direct and trusted partner of the world’s largest publishers, working with more than 130,000 premium publisher domains and over 100,000 advertisers. As the market leader in sustainability, OpenX was the first adtech company to be certified as CarbonNeutral™ and third-party verified for achieving its SBTi Net-Zero targets. Learn more at www.openx.com.

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