OpenX CEO Tim Cadogan sits down with Fortune writer Aric Jenkins for the magazine’s “CEO Initiative” series to discuss the future of consumer engagement and the growing role programmatic is playing to shape today’s modern digital advertising industry.
Watch below to learn more about the benefits of data-driven marketing and the challenges marketers face in a world that demands quality advertising.
About OpenX
OpenX is The Intelligent SSP™ (supply-side platform), simplifying advertising for marketers, advertisers, and publishers worldwide. As one of the largest SSPs globally, OpenX combines the industry’s only fully cloud-based infrastructure with leading AI capabilities to make digital advertising easier and more effective across every format, including CTV. Built to responsibly deliver quality, performance, and adaptability, OpenX makes digital advertising safer, smarter, and built for what’s next. Learn more at www.openx.com.
