In 2011, programmatic adoption really started to grow, and the OpenX business felt like it turned a corner. New clients like Groupon came on board, and the success led to yet another funding round, this time a $20M Series D.
2011 also marked the year that OpenX officially expanded beyond the West Coast and into the Big Apple.
The city that never sleeps was tasked with establishing and growing the company’s demand relationships, and started off with a serious get down to business attitude. It was important that the new office embodied the contagious work culture as HQ, and that all OpenX employees, regardless of location, felt like part of the same team. To help with this, one early team member from Pasadena, Ian Davidson, actually packed up and moved to NY to help bridge the gap between locations.
Check out the video to hear about 2011, and the continued growth the company was seeing.
Learning from the success of the Pasadena office, the early days in New York consisted of building important supply and demand relationships, while also engaging in a healthy balance of fun – Nerf wars between inter-office teams and get togethers to celebrate the big wins were just a few ways the New Yorkers let loose.
Importantly, by the end of 2011, the company had reached a point where employees no longer had to explain OpenX to prospective clients – OpenX was becoming a recognized brand and leader in the industry. The demand team was making headway among buyers and DSPs and being in the heart of New York opened up an endless array of opportunities to deepen publisher relationships.
In 2011, programmatic adoption really started to grow, and the OpenX business felt like it turned a corner. New clients like Groupon came on board, and the success led to yet another funding round, this time a $20M Series D.