When your boss announces the company will be kicking off summer by trying something new, you can’t help but envision relaxing on a beach, catching that big summer blockbuster, or at OpenX, an epic afternoon Ping-Pong tournament. But you may never have considered kicking off summer with a new and different type of opportunity called OpenX Cares.
At OpenX, we spend a lot of time focusing on supporting our people and our business partners. At the same time, we all live and work in broader communities that also deserve our attention. In an effort to meet the urgent and unique needs of each of the broader OpenX communities, we launched OpenX Cares – an initiative where the OpenX offices across the globe joined forces with local non-profits, leveraging our passion, innovation and unparalleled energy to give back to our communities.
OpenX prides itself on its commitment to contributing to community all year round, spanning from Thanksgiving food drives to Adopt-A-Child holiday giving to walking in support of Autism awareness. One of the greatest points of connection for our global company is when we work as one, contributing to each of our local communities. That is exactly what happened yesterday in London, Munich, New York, Pasadena, and Menlo Park.
Here is a recap of the first annual OpenX Cares initiative:
In Pasadena, our team assembled food bags for delivery with L.A. Food Bank – an organization whose singular mission is to mobilize resources to fight hunger across the greater Los Angeles area. Dozens of the OpenX team in our Pasadena office assembled bags for distribution for over 23,000 senior citizens.
About OpenX
OpenX is an independent omni-channel supply-side platform (SSP) and a global leader in supply-side curation, transparency, and sustainability. Through its 100% cloud-based tech stack, OpenX powers advertising across CTV, app, mobile web, and desktop, enabling publishers to deliver marketers with improved performance and dynamic future-proofed solutions. With a 17-year track record of programmatic innovation, OpenX is a direct and trusted partner of the world’s largest publishers, working with more than 130,000 premium publisher domains and over 100,000 advertisers. As the market leader in sustainability, OpenX was the first adtech company to be certified as CarbonNeutral™ and third-party verified for achieving its SBTi Net-Zero targets. Learn more at www.openx.com.