4 days, 290 events, 10,100 delegates, 902 speakers and 1 OpenX
It’s no surprise that the dominant themes at Advertising Week XII were Trust and Transparency – with OpenX leading the charge as the exclusive sponsor of Advertising Week’s Trust Forum.
At the Trust Forum, OpenXers and industry experts engaged in lively discussions on the state of trust in the digital advertising industry, taking a deep dive into the meaning of quality. Discussions focused around big industry issues like ad blocking, consumer trust, eradicating fraud, and the challenges of the fragmented-device environment.
It’s only been a few days since AWXII came to a close, and while some of you early birds may already be planning for 2016, the majority of us are still wrapping our heads around this year’s whirlwind week of events.
Beyond the Trust Forum, OpenX executives participated in a number of other discussions throughout AWXII, offering fresh perspectives on trends like header bidding, big data and disruptive technologies.
And who can forget the juice bar? It was a no contest hit with delegates!
About OpenX
OpenX is an independent omni-channel supply-side platform (SSP) and a global leader in supply-side curation, transparency, and sustainability. Through its 100% cloud-based tech stack, OpenX powers advertising across CTV, app, mobile web, and desktop, enabling publishers to deliver marketers with improved performance and dynamic future-proofed solutions. With a 17-year track record of programmatic innovation, OpenX is a direct and trusted partner of the world’s largest publishers, working with more than 130,000 premium publisher domains and over 100,000 advertisers. As the market leader in sustainability, OpenX was the first adtech company to be certified as CarbonNeutral™ and third-party verified for achieving its SBTi Net-Zero targets. Learn more at www.openx.com.
