4 days, 290 events, 10,100 delegates, 902 speakers and 1 OpenX
It’s no surprise that the dominant themes at Advertising Week XII were Trust and Transparency – with OpenX leading the charge as the exclusive sponsor of Advertising Week’s Trust Forum.
At the Trust Forum, OpenXers and industry experts engaged in lively discussions on the state of trust in the digital advertising industry, taking a deep dive into the meaning of quality. Discussions focused around big industry issues like ad blocking, consumer trust, eradicating fraud, and the challenges of the fragmented-device environment.
It’s only been a few days since AWXII came to a close, and while some of you early birds may already be planning for 2016, the majority of us are still wrapping our heads around this year’s whirlwind week of events.
Beyond the Trust Forum, OpenX executives participated in a number of other discussions throughout AWXII, offering fresh perspectives on trends like header bidding, big data and disruptive technologies.
And who can forget the juice bar? It was a no contest hit with delegates!
About OpenX
OpenX is The Intelligent SSP™ (supply-side platform), simplifying advertising for marketers, advertisers, and publishers worldwide. As one of the largest SSPs globally, OpenX combines the industry’s only fully cloud-based infrastructure with leading AI capabilities to make digital advertising easier and more effective across every format, including CTV. Built to responsibly deliver quality, performance, and adaptability, OpenX makes digital advertising safer, smarter, and built for what’s next. Learn more at www.openx.com.
