Brand InsightsCulture Corner Redefining the Consumer Experience at the 2018 OpenX Demand Summit It’s no secret that today’s ecosystem is trending toward mobile and video, and both marketers…StaffNovember 7, 2018
Brand InsightsPublisher Trends Rethinking Consumer Engagement at AWNY 2018 Another Advertising Week has come to a close and as industry leaders leave the ‘Big…Stephanie HernandezOctober 9, 2018
Culture Corner Celebrating Our Female Leaders in Ad Tech Last week, OpenX had the pleasure of hosting the Pasadena Women in Technology group at…StaffAugust 28, 2018
Culture Corner Navigating the Supply Path: Insights from the First Official OpenX Brand Summit Last week we hosted our first-ever OpenX Brand Summit in beautiful Newport, Rhode Island. While…StaffJuly 23, 2018
Culture Corner Cannes Lions 2018 – The Best Is Yet To Come And just like that – Cannes Lions is behind us; may the reminiscing of the…StaffJune 29, 2018
Culture Corner AdWeek New York 2017: What’s Next for Ad Tech and Programmatic? The future of ad tech was high on the list of priorities for digital publishers,…StaffSeptember 28, 2017
Culture Corner Au Revoir, Cannes! In a blink of an eye we’ve already disembarked the Lady in Blue after a…StaffJune 22, 2017
Mobile InnovationBrand InsightsCulture Corner #MWC17: Re-Inventing Advertising in a Mobile-First World After a week spent navigating through the madness that is Mobile World Congress — recovering…StaffMarch 2, 2017
Mobile InnovationBrand InsightsCulture Corner #MWC17: Live Video and Chat Bots Usher in the Era of Real-time Content While many come to MWC in Barcelona to discover the latest in mobile phones, driverless…StaffFebruary 28, 2017
Brand Insights Advertising Week New York Day 4: The Quality Conversation Continues Advertising Week New York has come to a close and with OpenX’ers involved in over…StaffSeptember 30, 2016
Brand InsightsPublisher Trends Advertising Week New York Day 2: Header Bidding, Header Bidding, Header Bidding The second day of Advertising Week NY was all about header bidding (and pizza bagels…StaffSeptember 28, 2016
Mobile InnovationBrand Insights Advertising Week New York Day 1: Mobile and the Future of Programmatic Day 1 of Advertising Week NY is already in the books and the week started…StaffSeptember 27, 2016