One of the great things about Prebid is that there is a tremendous amount of variety and flexibility in terms of how publishers actually use the code. Some pubs are very hands on, updating their configuration every week, while others take more of a “set it and forget it” approach. There is no one “right” way to do it, and we strongly believe that all pubs can benefit from at least a little experimentation, to see what works for them.
While the flexibility that pubs have to set up and utilize the tech in their own manner is fantastic, it can also occasionally be a source of stress. What are the best initial configuration settings? How often should they be trying new features? Are they sure that they are really getting as much revenue as possible?
We wanted to answer some of these questions, and paint a picture of how pubs are using Prebid today, so we created a survey and spoke with over 300 publishers to get their thoughts on all things Prebid.
Check out our findings below, and if any publishers are interested in working with OpenX to help you get the most out of Prebid, email our team at apollo-sales@openx.com and we’d love to talk with you about how we can help figure out what works best for you.
About OpenX
OpenX is an independent omni-channel supply-side platform (SSP) and a global leader in supply-side curation, transparency, and sustainability. Through its 100% cloud-based tech stack, OpenX powers advertising across CTV, app, mobile web, and desktop, enabling publishers to deliver marketers with improved performance and dynamic future-proofed solutions. With a 17-year track record of programmatic innovation, OpenX is a direct and trusted partner of the world’s largest publishers, working with more than 130,000 premium publisher domains and over 100,000 advertisers. As the market leader in sustainability, OpenX was the first adtech company to be certified as CarbonNeutral™ and third-party verified for achieving its SBTi Net-Zero targets. Learn more at www.openx.com.
