The Pulse on Prebid

By Rich Calkins in Publishers|March 23, 2021

One of the great things about Prebid is that there is a tremendous amount of variety and flexibility in terms of how publishers actually use the code. Some pubs are very hands on, updating their configuration every week, while others take more of a “set it and forget it” approach. There is no one “right” way to do it, and we strongly believe that all pubs can benefit from at least a little experimentation, to see what works for them. 

While the flexibility that pubs have to set up and utilize the tech in their own manner is fantastic, it can also occasionally be a source of stress. What are the best initial configuration settings? How often should they be trying new features? Are they sure that they are really getting as much revenue as possible?  

We wanted to answer some of these questions, and paint a picture of how pubs are using Prebid today, so we created a survey and spoke with over 300 publishers to get their thoughts on all things Prebid. 

Check out our findings below, and if any publishers are interested in working with OpenX to help you get the most out of Prebid, email our team at and we’d love to talk with you about how we can help figure out what works best for you.