May 25, 2018 – that’s the day the General Data Protection Regulation, commonly referred to as GDPR, kicks in. GDPR gives EU citizens more protection and control over the way their data is collected and how it might be used. Most companies across the board will need to heed GDPR, but digital media will experience the largest impact. It is imperative that publishers pay close attention to GDPR, as non-compliant companies can face fines for serious breaches of up to 2% of the company’s annual global earnings, or €10 million, whichever is greater.
The GDPR website has the comprehensive overview of why these regulations are being put into place and how companies need to adjust their business practices to accommodate the new regulations. Below we’ve outlined the top takeaways for publishers who are still grappling with GDPR compliance.
How GDPR will affect publishers:
For a more comprehensive look at what GDPR requires of publishers, head over here to learn more and ensure you are fully compliant by the deadline.
*This document is a guideline and does not represent legal advice. Seek the advice of your legal counsel with regard to meeting the requirements of the GDPR and other laws relevant in regions where you operate.
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