Picture this: Your marketing team is tasked with growing your brand’s reach and revenue, despite a shrinking pool of audience signals. Privacy regulations are tightening, consumers can easily opt out of sharing their data, disable cookies in Chrome, or browse entirely in cookieless environments like Safari or Firefox, and you need a future-proofed, easy-to-use solution. 

So, how can your team leverage your existing resources to deliver targeted ads in brand-safe environments without compromising privacy? Agnitio.ai and OpenX have teamed up to usher in a powerful new solution in contextual advertising, with approachable AI at the center.

Expanding beyond traditional contextual solutions

Historically, marketers have relied on traditional contextual solutions that limit them to approximately 600 predefined targeting options. Combining Agnitio.ai’s real-time content analysis capabilities with OpenX’s premium inventory, this partnership radically expands these capabilities, offering access to more than 6,000 hyper-targeted contextual segments. 

You don’t have to settle for generic categories anymore. Now, you can dynamically create highly specific contextual segments tailored to real-time content engagement, greatly enhancing ad relevance and effectiveness. And best of all, this contextual AI integration supports full lifecycle deal management through OpenX’s easy-to-use self-serve curation platform, OpenXSelect, letting you create, update, and redeploy your best-performing programmatic deals.

Unleashing smarter, more efficient campaigns

With this integration, you gain:

• Unlimited contextual audience creation, leveraging real-time AI analysis of content.
• Flexible targeting controls, allowing segmentation based on geography, devices, browsers, language, and viewability.
• A full deal management suite to streamline creation, optimization, and archiving.
• On-demand inventory search across premium OpenX placements.

“Until now, digital advertising has been constrained by traditional workflows and manual data analysis,” said Eric Shaffer, CEO of Agnitio.ai. “Our partnership with OpenX fundamentally shifts this approach, empowering marketers with specialized AI agents that rapidly synthesize complex data into actionable insights.”

Agnitio.ai’s flagship “super agent,” Gilbert™, significantly refines contextual audience segments, achieving precision ten times greater than current industry standards. By precisely matching campaign messages with relevant content, brands and agencies can dramatically reduce irrelevant impressions and maximize ROAS.

Maximizing precision and ROI

Brian Chisholm, SVP of Strategic Partnerships at OpenX, emphasized the importance of accessible AI solutions: “At OpenX, our goal is to deliver approachable AI that empowers marketers with smarter targeting and efficient campaign performance. Partnering with Agnitio.ai enables brands to tailor campaign messaging directly to the content users are actively engaging with in real time, setting the stage for continued growth.”

By leveraging cutting-edge AI contextual solutions, you’re not just staying ahead of evolving privacy requirements — you’re proactively building an effective, future-proof strategy. Ready to unlock greater precision and ROI? Contact your OpenX account team and get started today.